Pangea Media Survey Finds Teens Rely Most On Friends To Find Out What's Cool

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Converse tops Nike as Cooler Brand; 57 percent say PCs are Cooler than Macs

Pangea Media, the leader in online quizzes and quiz technology, has released the results of its latest "Pangea Pulse," which tracked the attitudes and preferences of its tween and teen users towards brands. The survey found 77 percent of teens and tweens rely on friends to find out cool new brands, followed by seeing those brands in the store (71 percent) or on a TV commercial (51 percent).*

When asked how they typically find out about new brands online, 27 percent said they see an ad when using a search engine and 24 percent said they learn about new brands on the social networking sites, Facebook or MySpace. When asked to cite which social networking site had the "coolest" information about new products or brands, 46 percent said neither, followed by 23 percent who said MySpace. Accordingly, most teens and tweens (71 percent) responded that they are not "fans" of a brand on a social networking site.

With regard to purchasing decisions, 57 percent would spend more money on a particular product because they liked that brand. Most teens and tweens (86 percent) believe that people will buy or use a specific product because it is mentioned on TV. When asked if they think clothes with brand logos are better, 65 percent said they do not believe that clothes with brand logos are better.

Brand Preferences
When asked to identify their preferred athletic brand, teens and tweens overwhelmingly prefer Converse (53 percent) to Nike (26 percent), Adidas (eight percent) and Puma (eight percent). Reebok and K-Swiss each garnered two percent of the votes.

With regard to technology, most respondents identified more with PCs (57 percent) than Macs (43 percent), and overwhelmingly prefer the Google brand (73 percent) to Yahoo! (22 percent) and Bing (five percent). Few teens and tweens listen to music on a Zune--91 percent of respondents said the iPod is cooler. Similarly, teens and tweens prefer YouTube (94 percent) over other video services.

In response to questions about food brands, 58 percent chose Coke over Pepsi (42 percent) and Starbucks (62 percent) over Dunkin' Donuts (29 percent), with Tim Horton's, Caribou Coffee, Coffee Bean & Tea Leaf and Peet's Coffee sharing the remaining nine percent of the votes. When it comes to fast food, teens and tweens prefer McDonald's (26 percent). However, Taco Bell and Pizza Hut each received 23 percent of the votes, with Burger King and Wendy's each receiving 14 percent of the votes.

Respondents left more than 200 comments elaborating on their opinions regarding specific brands and products.

Methodology
The results included in this latest Pangea Pulse were taken from two surveys: "How Do You Know What's Cool?" and "Which is Cooler?," which received over 2,200 and 2,800 responses, respectively.

*(Totals that exceed 100 percent are due to the ability to choose multiple responses.)

About Pangea Media
Pangea Media (http://www.pangeamedia.com) is an online marketing company and the leading provider of quiz-based advertising solutions for advertisers and publishers. Pangea Media solutions use the power of quizzes to connect marketers and consumers. Advertisers benefit from Pangea's unique advertising products, demographic targeting capabilities and expertise integrating quizzes and advertising. Publishers receive premium quiz content and accompanying advertising revenue. Pangea operates a network of quiz sites including Quibblo.com, QuizRocket.com, MyCareerQuizzes.com, MovieNachos.com and MomQuizzes.com, as well as a publisher network. With more than 13 million unique visitors and over 100 million page views per month, Pangea is one of the dominant players in the quiz space. Pangea Media is located outside of Boston, MA and can be reached at (617) 923-0000 or pangeamedia.com.

About Quibblo
The ultimate online quiz experience, Quibblo (Quibblo.com) provides professional and user generated quiz, poll and survey content and provides a place for users to share comments. Advertisers can integrate their messages into site content through a variety of innovative products. In addition to Quibblo.com, users can access Quibblo through applications built for various social networking sites, embed the Quibblo widget in their personal Web site or blog or use the Quibblo Polls Widget available on the Apple iPhone. To learn more about Quibblo, contact Pangea Media at (617) 923-0000 or pangeamedia.com.

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