One of the challenging aspects of establishing an online community from scratch is populating the network. A UGC competition is a strategic way of driving brand awareness and providing an incentive for people to join, boosting both the network and the brand's online presence.
San Francisco, CA (PRWEB) August 7, 2009
User generated content (UGC) competitions are a strategic way for brands to attract and engage consumers whilst establishing a new community centred around their brand according to Reality Digital, the leading provider of brand focused online community software.
A UGC competition is a great tool for drawing consumers into a social network, giving fans of a brand a clear incentive to join and a creative way to get involved with the brand. The competition's element of interactivity serves as a mechanism for engaging consumers and giving them a genuine feeling of participation alongside other consumers as part of a community sharing a common interest. Fans can apply their own creativity to the brand, with the motivation of being rewarded for their efforts.
Businesses can use competitions to raise their brand awareness across the internet, engaging other audiences through word of mouth, whilst creating a buzz around the brand and its social network. Through the use of a social networking application, the competition can be managed in a brand-safe environment so that the risk of negative or inappropriate UGC content damaging to the brand is minimized. Once established, the network can progress to become the central hub of online marketing activity for the brand.
Robert Proctor, Head of EMEA for Reality Digital, commented: "A brand that opens itself to incorporate user generated content is appealing to fans, and by combining this with a competition, users can become more involved with the brand and feel like they are given a genuine opportunity to participate in the community.
"One of the challenging aspects of establishing an online community from scratch is populating the network. A UGC competition is a strategic way of driving brand awareness and providing an incentive for people to join, boosting both the network and the brand's online presence."
The Reality Digital Opus Platform, incorporating a video social network, allows for the creation of UGC video contests, whilst also incorporating other cutting edge features such as high definition video technology, and a comprehensive media management and moderation dashboard.
For more information, please call 02031 785883 or visit RealityDigital.com.
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