Marketing Automation User Survey Reveals Strong Correlation Between Ease Of Use And Overall Customer Satisfaction

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DemandGen Report Conducts First Ever Marketing Automation User Survey - "Lessons From The Trenches"

Marketing Automation systems are still in the very early stages of adoption, but this technology has ushered in a new approach to marketing and brought with it new capabilities and insights, as well as new disciplines and processes

Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced the results of the first marketing automation user survey, conducted by DemandGen Report, providing insights and lessons learned to the next wave of marketing automation software buyers.

The survey, conducted by DemandGen Report, a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, found a strong correlation between ease of use/implementation and overall customer satisfaction. According to the report, 97% of survey respondents that found their Marketing Automation solution easy to use were satisfied with their solution, as opposed to 36% satisfaction among those that found their solution difficult to use. To see the remainder of the survey results, you can download the report in its entirety at http://www.demandgenreport.com/lessons_surveyWP.html.

The report, which polled more than 50 marketers from a wide range of solution providers, also reports that 93% of survey respondents that found the implementation of their Marketing Automation solution easy were satisfied with their solution, as opposed to 58% satisfaction among those that found the implementation process difficult. Overall, the feedback on marketing automation systems was very positive, with 81.1% of respondents giving their system a 5 or higher rating and 36% indicating they had better measurement of campaign results and more efficient spend.

The survey reveals additional insights from current marketing automation platform users into their biggest lessons learned and recommendations to future buyers.

The report delivers insight from users to buyers around other key areas, including:

  •     The role of content in building lead nurturing programs;
  •     The need to better prepare organizations by building proper processes to feed the automation system;
  •     The importance of customer support in choosing a marketing automation platform;
  •     The overall business value users have seen in implementing a solution

"Marketing Automation systems are still in the very early stages of adoption, but this technology has ushered in a new approach to marketing and brought with it new capabilities and insights, as well as new disciplines and processes," said Andrew Gaffney, editor, DemandGen Report. "One respondent summed up the opportunity to realize ROI and make an impact on the business through marketing automation with the following closing comment: "Get started! The alignment with sales improves 200%. The leads are more valuable and this improves the ROI of marketing spend."

"The DemandGen Report survey results confirm what we hear consistently from our customers - that Marketing Automation is a critical tool for all business-to-business marketers, and it has to be easy to use," said Jeff Erramouspe, president, Manticore Technology. "With Manticore Technology, customers can be up and running within an hour, immediately impacting their sales pipeline."

For the latest best practices on Marketing Automation, visit DemandGen Report website and the Manticore Technology blog at: http://blog.manticoretechnology.com/.

ABOUT DEMANDGEN REPORT
DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of their coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts. While other publications touch on demand generation periodically as part of broader marketing coverage, DemandGen Report is the only information source directly focused on this emerging discipline.

ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SAAS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead management, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit the company's website or call 1-866-Manticore.

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