Mika Salmi Appointed Chairman of Sulake, The Company Behind the World's Largest Teen Virtual World Habbo

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Digital Entertainment Pioneer and Visionary, Mika Salmi, Delivers Deep Media Industry Knowledge to Sulake's Board of Directors

Already a leader in virtual worlds and online communities with Habbo, Sulake is perfectly positioned to lead this new and rapidly developing converged business with innovative products, a profitable business model and an effective global operation.

Sulake, the company behind Habbo, the world's largest virtual world for teens, has appointed Mika Salmi as chairman of the Board of Directors as of June 2009. With his long and successful career in digital entertainment, Salmi is a great addition to Sulake's current international expertise in casual virtual worlds and social media.

Most recently, Salmi was president of Global Digital Media for MTV Networks/Viacom, where he oversaw more than 1500 employees in 60 countries and worked across MTVN's many brands, including Comedy Central, Nickelodeon, MTV and 30 others.

Previously, Salmi founded Atom Entertainment, one of the world's first online entertainment companies. The company was sold to Viacom in 2006.

Throughout his career, Salmi has been at the forefront of new digital entertainment developments. He started in the music business in 1988, discovering and signing Nine Inch Nails, which went on to multi-platinum success, won several GRAMMY® Awards and most recently pioneered the digital distribution of its music direct to fans. In the early 1990s while working for EMI Music, Salmi was among the first Western music executives to explore opportunities in post-communist Eastern Europe. He was early to jump onto the Internet, first at his job at Sony Music in 1994 and then as an early employee at RealNetworks in 1996.

"Mika Salmi is an excellent addition to Sulake's Board and we are delighted to announce his appointment as the chairman," said Timo Soininen, CEO of Sulake. "Mika has a long and impressive track record in the interactive entertainment industry and he is one of the online pioneers and visionaries. His insight into industry trends will bring great value to Sulake's future strategy."

"Social entertainment is the convergence of social networking, gaming, virtual worlds and real time broadcasting," said Mika Salmi, chairman of the Sulake Board. "Already a leader in virtual worlds and online communities with Habbo, Sulake is perfectly positioned to lead this new and rapidly developing converged business with innovative products, a profitable business model and an effective global operation."

Mika Salmi was born in Finland and lives and works currently in San Francisco, California. For a complete bio of Mika Salmi, please visit:
http://www.crunchbase.com/person/mika-salmi

Download image of Mika Salmi:
High Res: http://www.sulake.com/gallery/people/Mika_Salmi_highres.jpg
Low Res: http://www.sulake.com/gallery/people/Mika_Salmi_lowres.gif

Habbo/Sulake press images: http://www.sulake.com/press/image_bank

About Sulake
Sulake is a social entertainment company focused on virtual worlds and social networking. Sulake's main product is Habbo, the world's largest virtual world and online community for teenagers. There are localized Habbo communities in 31 countries on six continents. To date over 138 million Habbo characters have been created and 12.1 million unique browsers worldwide visit Habbo each month (source: Quantcast, June 2009).

Sulake was established in 2000 and it has grown significantly each year. The main shareholders in Sulake include Taivas Group, Elisa Group, 3i Group plc, and Balderton Capital followed by Movida Group (in Japan), the company's founders Sampo Karjalainen and Aapo Kyrölä, Sulake's CEO Timo Soininen and other personnel.

Sulake has offices in 13 countries. Headquarters is situated in Helsinki, Finland. Currently the company has 300 employees worldwide.
http://www.sulake.com

About Habbo
Habbo is a richly colorful, multi-dimensional virtual world and community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, participate in a variety of activities, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, 138 million Habbo characters have been created and 12.1 million unique browsers worldwide visit Habbo each month (source: Google Analytics).
http://www.habbo.com

For more information please contact:
Juhani Lassila
Director, PR & Communications
Sulake Corporation
+358.40.541.2365

In the US:
Erik Fairleigh
Edelman Public Relations
323.202.1026

Susan Mills
Edelman Public Relations
323.202.1050

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Susan Mills
Sulake
323-202-1050
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