New Website Helps Steer 6 Million Car Crash Victims to Speedy Recovery

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In the wake of reduced claims and stiffer premiums required by auto insurance companies, not to mention unsatisfied attorney clients, a free new website has launched to educate consumers on the accident recovery process, including do-it-yourself techniques, settlement tips, and when to hire an attorney.

In the last 20 years, auto insurance companies have reduced claims paid to policy holders by a distressing 28 percent; that's partly why there are so many lawyers

It used to be the only way to combat stingy insurance companies was to hire an attorney. Today, with the launch of, consumers have a new resource to help them navigate the complex auto accident process, which affects some 6 million Americans every year, according to the U.S. Department of Transportation.

As its name implies, features free information for drivers and accident victims seeking advice on insurance readiness, claim negotiation, and recovery strategies. New material is published three times a week and authored by a team of insiders who have worked extensively with attorneys and auto insurance companies over the years to expedite the settlement of claims.

"The idea for came after helping a relative last year settle a claim on their own behalf, without incurring the cost of hiring an attorney," says site co-founder Mark Ormond. "Since most people only make one injury claim in their lifetime, insurance companies and attorneys used to be the only ones with the necessary information to obtain a fair settlement. With the launch of, that's no longer the case."

In addition to revealing well-guarded information, helps accident victims decide if they can settle a claim on their own or require the aid of an attorney. This is done using the website's free Crash Evaluator™, which analyzes 11 user inputs to approximate the seriousness of an accident, before making a general recommendation based on similar cases. Since the questionnaire doesn't take into account the specifics of an accident, all recommendations are subject to the discretion of the user.

In the likelihood of a serious accident, the Evaluator recommends (and optionally refers) the victim to an attorney. When it appears that a claim is less serious but still valid and negotiable, the Evaluator proposes the consideration of self-representation, without having to incur costly attorney fees.

For those wanting to settle a claim on their own, or hoping to compliment their experience with a licensed attorney, a "how to" guide called a Settlement Booklet™ is available for $19. Based on 10 years experience and thousands of settlements, the step-by-step booklet offers complete instructions to successfully negotiating an auto accident claim with at-fault insurance companies.

At more than 40 pages, the easy-to-follow booklet outlines key pitfalls to avoid to maximize a settlement, how to calculate the value of a claim, and specific negotiation techniques. Sample demand letters and treatment strategies are also included (pdf sample here).

"In the last 20 years, auto insurance companies have reduced claims paid to policy holders by a distressing 28 percent; that's partly why there are so many lawyers," says Ormond. "And since more than half of all people that hired an attorney were dissatisfied with the results of their claim, we feel the consumer is entitled to additional recovery options by way of better primary among them."

For more information, please visit Additional media inquires--including interviews, requests for review copies of the Settlement Booklet™, or a list of prospective questions for TV and radio appearances--should be directed to Lindsey Smith using the below contact information.

About the founders: was founded in 2009 as a side project by two practical guys with a fetish for consumer activism: Mark Ormond, a full-time settlement negotiator; and Blake Snow, a full-time writer and entrepreneur. The company is headquartered in Salt Lake City and makes money upselling the aforementioned Settlement Booklet™ to compatible consumers and pre-qualified referrals to participating attorneys.

Works cited:

"2008 Traffic Safety Assessment" (U.S. Department of Transportation), "2008 Insurance White Paper" (Consumer Federation of America), "2004 News Release" (Insurance Research Council), "How a get-tough policy lifted Allstate's profits" (Herald Tribune)

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