Boca Raton and Hollywood, FL (PRWEB) August 7, 2009
Cannon Advertising designed a smile-provoking website for a unique and (wisely whacky) new weight loss product recently featured on NBC's Today Show.
Kathy Lee Gifford and Guest-Host Sopranos star Steve Schirripa had a ball with the Knife and Fork Lift™ (http://www.knifeandforklift.com), a combination of utensils and 2-lb dumbbells that serves as a tongue-in-cheek reminder that eating puts weight on and requires exercise to take it off. International public relations firm TransMedia Group has been retained to promote the product, and TMG Vice President, Jennifer Weinstein, says viewers directed to its website found additional reasons to smile.
"We wanted to position the Knife and Fork Lift in a light-hearted way that wouldn't offend people," said Weinstein. "We knew Cannon Advertising could create a website that would gently poke fun at the frustrations of dieting, while helping support and boost sales for our 'food to mouth' workout utensil. And they nailed it- you simply can't resist smiling when you visit that site."
With a unique combination of agency experience and a customer-first philosophy, Cannon Advertising provides full-service marketing, advertising, creative design, web development and public relations for various industries. All of Cannon's services are done in-house, which is why they are able to offer high-quality advertising, public relations, social media marketing and web development at a reasonable price.
Cannon's services include, but are not limited to: collateral production and corporate identity; direct marketing and distribution; marketing strategy development; media planning and placement; print, outdoor and broadcast advertising; public relations; website development; social media marketing; and more. The firm has two convenient locations in Boca Raton and Hollywood, FL.
For more information, call 561-394-2700 (Boca Raton) or 954-620-7049 (Hollywood), or visit http://www.CannonAdv.com.
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