Los Angeles (PRWEB) August 7, 2009
Briabe Media, a leading multicultural mobile marketing agency, today to announced that the latest version of its mobile marketing whitepaper - Tips For Engaging African American Consumers with Mobile Marketing 2009, will be available September 9th for download at its website, http://www.briabemedia.com. This whitepaper shares new insights into how African American consumers are using mobile phones to stay informed, in touch, and entertained when on the go. Moreover, it also includes recommendations of the best mobile marketing campaign types for advertisers seeking to reach this audience via this increasingly important media channel.
African American consumers continue to lead other consumer groups in the adoption and consumption of mobile services and mobile marketing has become a powerful channel for engaging them where other media fall short. In a recently released study, the Pew Research Center found that African Americans are not only the most avid users of the mobile internet, they are also the fastest growing demographic group. According to the study, whereas 32% of the general population has accessed the Internet using a mobile device this year, 48% of African Americans have done so. Moreover, when access to the internet via a mobile device is taken into account, the digital divide that exists between black and white Americans is nearly eliminated.
"For advertisers who desire to reach African American consumers with digital media campaigns, the need for new flexible media strategies that take into account the lifestyles and behaviors of your target audience is increasingly clear," says James Briggs, CEO of Briabe Media. "While most advertisers have now accepted the growing role for mobile marketing within their media plans, for advertisers specifically trying to reach African American consumers, mobile is becoming a necessity to reach a growing percentage of those whose primary connection to the world is via a mobile phone. This white paper is designed to afford advertisers additional guidance and insights that they might not find elsewhere."
To receive a copy of the white paper please send an email to ben.bartlett (at) briabemedia (dot) com with "White Paper" in the subject line. The paper will also be available for download on 9/9/09.
About Briabe Media, Inc.
Briabe Media is a leading full service, multicultural mobile marketing agency. Briabe's mission is to help marketers expand their reach of their marketing budgets by leveraging mobile platforms to deliver unique, engaging branded interactions for Hispanic, Asian and African Americans and Millennials consumer groups. Briabe Media's campaigns complement brands' existing marketing efforts and bolster their success potential by delivering the right message, to the right consumer at the right time.
Briabe Media, Connecting Your Brand With The Well Connected!