WHIR Magazine Asks "What Am I Worth?" in July '09

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Hosting Magazine Provides Small Operators with a Template for Creating a Do-It-Yourself Valuation

It's a complicated question without a clear-cut answer - aside from a glib, 'whatever you can get someone to pay' - and with a thorny answer in many parts

The Web Host Industry Review (http://www.thewhir.com), the publication of record for the hosting business, is excited to announce that the July 2009 issue of its Web Host Industry Review magazine has shipped, offering readers a template for creating a do-it-yourself valuation for their small hosting businesses.

In a cover story that addresses one of the most commonly asked questions among operators of small hosting businesses, the July issue asks "What Am I Worth?" - attempting to provide these operators with a formula for understanding the approximate value of their businesses without having to engage a broker, or actually go through the process of selling their business.

"It's a complicated question without a clear-cut answer - aside from a glib, 'whatever you can get someone to pay' - and with a thorny answer in many parts," says WHIR editor Liam Eagle, in the July issue's letter from the editor. "Inherently, this is information for the smaller provider. The public company knows exactly what it is worth on a moment to moment basis. The smaller hosting provider may not have a sense of its own value without actually engaging a broker and courting a sale.
But wanting to know what you're worth isn't necessarily the same thing as want to sell. In business, a valuation like that is one of the few yardsticks for success. To you, 'what am I worth?' might mean something more like, 'how am I doing?'"

In the cover story, regular WHIR contributor Dennis McCafferty provides the small hosting provider with a loose formula for creating that valuation, discussing some of the basic metrics used in valuing common types of hosting operations, and dissecting some of the variables that can either add to or subtract from that value.

In a feature treading similar territory - and certainly a similar point of view - another WHIR regular Wayne Epperson highlights some of the similarities in philosophy among some of the major companies doing the acquiring and looks at some of the factors that influence those valuations from the other end.

Taken together, these features deliver a great deal of actionable information for smaller hosting providers on the kind of efforts that might increase the value of their businesses.

Other features in the July 2009 issue of WHIR magazine include an up-to-date overview of the cloud computing space, a look at security monitoring as a value-added service, an interview with Hurricane Electric's director of IPv6 strategy and a look at the art of the rebrand.

The July 2009 issue of WHIR magazine, along with all if its back issues, is available in an online edition, which can be accessed through the WHIR website at http://www.thewhir.com/magazine/.

About Web Host Industry Review
Since 2000, The Web Host Industry Review (thewhir.com) has made a name for itself as the foremost authority of the Web host industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs (thewhir.com/blogs) provides a community of expert industry perspectives. The Web Host Industry Review Magazine (thewhir.com/magazine) also offers a business-minded, issue-driven perspective of interest to executives and decision-makers at both large and small hosting companies as well as suppliers, resellers and web hosting customers. WHIR TV (thewhir.com/tv) offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry.


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