YMI Signs Licensing Deal with HMS LLC

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YMI annouces the company's first licensing deal with HMS LLC to produce YMI women's fashion tops, dresses and activewear.

YMI has spent years developing its well known brand in the United States. Both consumers and the retail community have been asking for more YMI merchandise as the brand continues to experience dramatic growth in sales and popularity. We plan on introducing additional apparel, footwear, handbags, and fashion accessory partnerships, among others, over the next two years.

LA based YMI, one of the industry's leading junior denimwear brands, has recently announced that the company has signed a licensing agreement with HMS LLC to produce and market YMI women's activewear, fashion tops, and dresses. Product is slated to hit better department and specialty stores as early as Holiday 2009. HMS is most well known for its Ed Hardy and Christian Audigier brand successes. Deke Jamieson, Executive Vice President for licensing at YMI explained that this partnership is just the first of a strategic rollout of YMI branded products. Jamieson stated, "YMI has spent years developing its well known brand in the United States. Both consumers and the retail community have been asking for more YMI merchandise as the brand continues to experience dramatic growth in sales and popularity. We plan on introducing additional apparel, footwear, handbags, and fashion accessory partnerships, among others, over the next two years."

David Vered, President and Founder of YMI, states, "HMS LLC has done a remarkable job with both Ed Hardy and Christian Audigier collections. Henri Levy, HMS President, has a well earned reputation for producing exceptional merchandise in a wide variety of apparel products with trend-setting fashion and superior quality. His company's apparel design, manufacturing, and distribution are second to none. We are thrilled that he and his team have joined the YMI family."

Mr. Levy added, "We have watched YMI develop over the years and become one of the top selling brands in the women's denim category. With extraordinary brand marketing initiatives and wide retail distribution, YMI fits perfectly with our merchandising and retail strategy." Levy went on to say, "We are a product oriented company. With our design and manufacturing know-how and YMI's brand power, this should be a sensational program."

For more information regarding YMI licensing, please contact Deke Jamieson, Executive VP of Licensing at 212.869.1696.

ABOUT YMI JEANSWEAR
The YMI brand may be found in department stores such as Nordstrom, Dillard's, Belk, Macy's and JCPenney, as well as specialty chain stores and sportswear specialty stores across the U.S. and worldwide. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI products offered in bottoms are in junior sizes 0-13, junior plus sizes 14-24 both (YMI from the City of Angels), young contemporary (YMI Premium) sizes 24-32, missy (Royalty by YMI) sizes 6-16/16w-26w, girls (YMI Girl) sizes 4-6x/7-16. YMI also markets Outerwear in sizes s-xl. For more information, please visit http://www.ymijeans.com.

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Deke Jamieson
YMI
212.869.1696
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Dina De Fazio
YMI
323.581.7700
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