lastminute.com Makes it Easier to Get the Good Stuff

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Google-style search launched for the online travel and leisure retailer

Search engines have made the one box search system the standard way to search for information online', said Marko Balabanovic, Head of Innovation at lastminute.com,

lastminute.com is revolutionising the online travel industry with its unique one box search tool - pronto.

Responding to consumer feedback for a simplified search tool for things like last minute hotels, customers can now use one box to search for whatever they want, whether that is 'Hotels Brighton', 'Give me a list of 5-star Edinburgh hotels on 10 November for 3 nights' or 'table for two in Covent Garden tonight.'

pronto was developed following intensive research that uncovered people newer to online travel sites found this new search tool the most effective way of making the most of their free time.  The lastminute.com innovations team developed seven alternative search prototypes to solve the problem, with pronto resulting in the most positive feedback in testing, as a friendly and inspiring way to search

"Search engines have made the one box search system the standard way to search for information online', said Marko Balabanovic, Head of Innovation at lastminute.com, "so it makes sense that travel and leisure products should be searched for in the same way.  pronto makes it even easier for the consumer to make the most of their leisure time, which is exactly what lastminute.com has stood for over the past 10 years.'

"With pronto, you can now just type in a few words like family hotels near Manchester Piccadilly, and you'll get an easy-to-understand result."

pronto has a patent pending on its search functionality.

To experience pronto visit pronto.lastminute.com/

For further information, contact Tom Winterton or Rachel Beckett at Shine Communications.

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Max Brockbank
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