WinkBall.com: giving personality to online communication

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Video messaging service brings people closer together through the emotional power of video ready for Digital Britain

WinkBall is all about communicating using video, carrying a message, connecting with friends, having your say, putting a face to a voice. Most people believe video is for watching, they're wrong - it's all about communicating - and the WinkBall Project is going to show them just how!

Today sees the launch of WinkBall.com (http://www.winkball.com), the first integrated video communications service based on the medium of video messaging. WinkBall.com offers users a range of free video communications services, including private video messaging, video blogging, public and private group video walls, and the new "Push to See and Talk" live messaging system.

At the heart of WinkBall is a video messaging system that allows users to record, store and send video messages anywhere in the world - for free. The easy to use, web-based interface also allows users to post video messages to video walls and personal video blogs. WinkBall.com encourages online debate through its public video walls. These allow users to post their views and opinions on specific topics as video message discussions.

The brainchild of creative computer scientist Dr James Ohene-Djan, of Goldsmiths College, and Duncan Barclay, company founder of Correspondent.com, WinkBall.com aims to put creativity, fun and user personality back into online communications. By allowing people to express themselves using video in private and public online spaces, WinkBall.com enables everyone to have a video voice in tomorrow's Digital Britain.

Dr James Ohene-Djan said: "WinkBall is all about communicating using video, carrying a message, connecting with friends, having your say, putting a face to a voice. Most people believe video is for watching, they're wrong - it's all about communicating - and the WinkBall Project is going to show them just how!"

Duncan Barclay, who has been creating innovative media communication products since 1999, said: "WinkBall.com is at its core both comprehensive and timely in the services it offers. The service is the product which represents ten years worth of work in media convergence. Therefore, we happen to have pre-empted the switch from a text-based Internet to a new, video era, heralded with the publication of the Digital Britain report published earlier this year."

The system is underpinned by a business model which encourages brands to improve the way in which they communicate with their audience. WinkBall video blogs can be used by brands, campaigners and broadcasters to show people what they have to say using video. WinkBall video walls allow businesses, government bodies and marketing agencies to collect views and opinions from the public in the form of video messages sent from personal WinkBall accounts.

At the end of video messages sent, or posted on blogs and walls, is a five-second video display advertising space. This space is for advertisers to create Personalised Video Campaigns (PVCs) that exploit the web friendly five-second Web-Vert video format, devised and pioneered by Winkball following research undertaken at Goldsmiths. Web-Verts can be strategically placed on WinkBall communications to benefit from users' heightened state of cognitive awareness.    Companies including Littlewoods and Traid are already using this innovative means of advertising to communicate their messages - without interfering with the user experience.

WinkBall.com was developed by the WinkBall Project, which is delivering a range of personal video communications services, corporate communications tools and video broadcasting applications. These services include: WinkBall Base, an internal video communications system which enables organisations to communicate using video within a closed network; and WinkBall Broadcaster, a video broadcasting, email campaigning and personalised video messaging service.

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Laura Nettley
WinkBall
020 7025 1506
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