Beauty-Full Breaking News...Sephora Sets Two Gorgeous GUINNESS WORLD RECORDS®

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Sephora's PRO Beauty Team sets two GUINNESS WORLD RECORDS® for the Most Lipstick Applications by an Individual in One Hour and for the Most Cosmetic Makeovers by a Team of Fives in One Hour.

Being able to represent Sephora and participate in the GUINNESS WORLD RECORD® challenges was a great way for me to demonstrate talent, quick skills, and of course my love for makeup

Sephora celebrated the grand opening of 5 Times Square in New York with lots of glamour, glitz, and games. Making Manhattan a prettier place, the Sephora PRO Beauty Team staged themselves at Sephora Square (Father Duffy Square), where celebrities and Big Apple beauty buffs participated in setting TWO GUINNESS WORLD RECORDS®.

Talented PRO Team artist, Jerry Hutchinson, set the record for the Most Lipstick Applications by an Individual in One Hour after having completed 107 red lips, exceeding the goal of 60. The 100th pout to be perfected was of Adrienne Bailon, actress and singer-songwriter, who was on site to support the challenge, along with a later appearance by Taylor Momsen, star of hit series "Gossip Girl." The excitement continued with five fabulous PRO Team Members, including Hutchinson, setting the record for the Most Cosmetic Makeovers by a Team of Five in One Hour. With a goal of 60, the team successfully completed 85 faces in what seemed to be a flash.

"Being able to represent Sephora and participate in the GUINNESS WORLD RECORD® challenges was a great way for me to demonstrate talent, quick skills, and of course my love for makeup," said Jerry Hutchinson, Sephora PRO Beauty Team Expert. "I set a personal goal of 90 and was thrilled when I surpassed that! I want to especially thank my fellow PRO team members, I couldn't have done it without their support and encouragement!"

"What better way to celebrate the opening of Sephora 5 Times Square and our 13th store in NYC than with a blow out event in the heart of the city," said Allison Slater, Sephora Vice President of Marketing. "The day was full of energy and excitement and we couldn't be happier about setting two GUINNESS WORLD RECORDS®."

To kick-off the day's activities, Alexandra and Theodora Richards, models and rock royalty, took part in the ribbon cutting ceremony at Sephora 5 Times Square. With festivities throughout the day at Sephora Square, makeup fans were also able to enjoy complimentary Express Services and additional competitions, including the By Lauren Luke and TEMPTU AIRbrush Revolution challenges.

For more information, please contact:
Pam Burstein - DeVries Public Relations
(212) 891-0458

About Sephora
Launched in the U.S. in 1998, Sephora North America today operates more than 245 stores in the U.S. and Canada, and the world's top beauty website, Sephora.com. Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. In addition to its North American business and its initiative with JCPenney, which includes more than 100 Sephora inside JCPenney locations, Sephora today has more than 500 stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group.

http://www.sephora.com

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Pam Burstein
Sephora
212.891.0458
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