Achieving Cross-Channel Marketing Mix Nirvana
Portland, OR (PRWEB) August 9, 2009
On August 19th, White Horse, an award-winning digital marketing agency, will offer a complimentary Webinar, "Achieving Cross-Channel Marketing Mix Nirvana," to help marketers define the right marketing mix to balance frequency, targeting, and measurability.
One of the biggest dilemmas for marketers today, when budget to test new strategies is scarce, is how to evolve their brand marketing mixes without sacrificing the predictable results of their established programs. At this White Horse Webinar, we'll discuss how to identify risk-free opportunities to sharpen marketing channel allocation for stronger, more measurable results.
"If campaign integration is king, then budget allocation is queen," said Eric Anderson, VP of Emerging Media at White Horse. "The right media mix is essential to both campaign effectiveness and efficiency. At this event, we'll cover channel trade-offs relative to business goals to identify big opportunities," he added.
In the next five years, U.S. brands will redefine their marketing mixes to keep pace with consumer media consumption, according to the July 6, 2009 Forrester Research report "US Interactive Marketing Forecast, 2009 to 2014." Register for the White Horse cross-channel marketing mix Webinar to hear what's working for some marketers who are evolving their cross-channel marketing mixes today.
About White Horse
White Horse is a 29-year-old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive Web experiences. White Horse services include digital advertising, Web site design, engineering, and emerging media.