Local Banner Advertising Gets a Makeover

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PointBanner.com's custom banner design service is now widely available for local online advertisers.

PointBanner.com, a web service that allows online marketers to order custom banner ads in 48 hours for $49, has formed a strategic partnership with The Press-Enterprise (PE.com), a leading local news site in Southern California.

The partnership allows small businesses that do not want to use cookie cutter templates, to attract customers through the PE.com website by using unique and professional display banner ads that compete with the quality and caliber of national advertisers.

"Local online advertising is one of the fastest growing segments in the industry and this opportunity opens up a whole new market for us", said Guy Falkovitch, PointBanner's Vice President of Business Development.

PointBanner.com is forging multiple relationships with other local news sites, enabling small to medium sized businesses to attract visitors in the most affordable and effective way possible.

"To remain competitive in this advertising market, we seek differentiation opportunities for our advertisers and PointBanner provides that. Their mass customization platform to create rich media ads is much like the build-to-order model from Dell Computer, and we believe that many advertisers would prefer custom ads to templates," said Ginger Neal, Vice-President of Interactive for The Press-Enterprise.

About PointBanner.com

Based in New York City, PointBanner.com allows online marketers to efficiently order fully-customized banner ads and receive professionally designed, campaign-ready graphics within 48 hours. Formed to help marketing managers, small-business owners and affiliate marketers slash the cost of production to as low as $49 per ad, PointBanner.com improves campaign quality with eye-catching banners that are uniquely created for each client. Visit http://www.pointbanner.com for complete details.

About the Press-Enterprise Company

The Press-Enterprise Company, a Riverside-based subsidiary of AH Belo Corp., is a multimedia company serving Inland Southern California. The company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 164,189 Monday through Friday circulation and 172,730 Sunday circulation; PE.com, the region's largest local online Web site; and, more than 30 micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and online advertising publications PE.cars, PE.homes, WOW, PE.jobs and Savings Express.

About A. H. Belo Corporation

A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a
distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at http://www.ahbelo.com or by contacting Maribel Correa, director/Investor Relations, at 214-977-2702.

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Guy Falkovitch
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