San Francisco, CA (PRWEB) August 10, 2009
- Successful paid search marketing in today's economy requires innovation, efficiency, and a constant awareness of ROI. Today, Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, announced it has attracted many new customers in recent months. Marketers are adopting Marin's flagship product, Marin Search Marketer, at a rapid rate to help them drive more ROI from their search engine marketing (SEM) programs, so they can emerge with a stronger customer base after the recession ends.
- Despite the weak economy, Marin is seeing significant demand for its robust solution as marketers look for ways to fortify their paid search programs. Marin now has more than 130 customers that collectively manage over $500 million of annual paid search spend and over 100 million keywords through the Marin Search Marketer application.
- Marin Software's customers include advertisers and agencies spending from $100,000 to millions per month on large paid search programs across Google (NASDAQ: GOOG), Yahoo (NASDAQ: YHOO), and Bing (NASDAQ: MSFT). They use Marin Search Marketer to manage, analyze, and optimize their large-scale SEM programs.
- Some of the advertisers who have selected Marin Search Marketer in recent months include: Angie's List, Centurynovelty.com, Education Connection, HealthCare.com, InsuranceQuote, Local Matters, People Search Media, Service Magic, US Search, W3i Holdings, and Way Technologies.
- Some of the agencies who have selected Marin in recent months include: Draftfcb, Ionic Media, Neo@Ogilvy, Salmat Digital, and Tightrope Interactive.
- These companies join Marin's growing roster of search marketers including Razorfish, Reply.com, Trouvé Media, and Zip Realty.
Recent Search Marketing Research:
- A January 2009 report from J.P.Morgan "Nothing But Net" states that U.S. marketers will spend $16 billion on paid search in 2009, up 9.9% from $14.5 billion in 2008. By 2011, that number is expected to reach $23.6 billion in the U.S. Globally, paid search is projected to reach $49.3 billion in 2011, up from a projected $33.2 billion in 2009, according to J.P.Morgan's report.
- A recent study from JupiterResearch, a Forrester Research company, commissioned by Marin Software, found that 92% of large search marketers would increase their paid search advertising spend an average of 22% if major technology and management impediments were resolved.
- "Marketers today need to every means possible to acquire and retain new customers," said Chris Lien, chief executive officer of Marin Software. "Paid search has always been the marketing technique that allows brands and companies to attract the most new customers to their sites, efficiently and cost-effectively, and we're pleased that so many high profile companies and brands have adopted our enterprise-class solution to help them realize the most return on their search marketing investments."
- "Every penny counts in today's tough economy, and we needed the right solution to help wring as much ROI as possible out of our paid search programs," said Ian Lopuch, senior manager of SEM at People Search Media. "Marin Software is a sophisticated application that lets us automate, analyze and optimize our paid search campaigns, so that every keyword drives as many conversions as possible. With Marin, we are able to run more efficient, more successful, and more profitable paid search programs."
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 130 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $500 million of annual paid search spend in the Marin Search Marketer application.