Thought Leaders Bring Expertise and Leadership to the Commercial Arena

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MarketingNPV, the specialized marketing measurement consulting firm today proudly announced the formation of its new academic advisory board. Comprised of thought leaders in the area of marketing performance measurement, this influential group of experienced CEO and CMO advisors will offer expertise and insight to MarketingNPV to support its ongoing work in providing practical, credible solutions for measuring marketing and improving the financial return from marketing investments.

In today's business environment, it is extremely important to have the best, most timely information available

MarketingNPV, the specialized marketing measurement consulting firm today proudly announced the formation of its new academic advisory board. Comprised of thought leaders in the area of marketing performance measurement, this influential group of experienced CEO and CMO advisors will offer expertise and insight to MarketingNPV to support its ongoing work in providing practical, credible solutions for measuring marketing and improving the financial return from marketing investments.

Joining the MarketingNPV Academic Advisory Board are some of the most widely published experts in the field of marketing measurement including: Professors Tim Ambler (London Business School), Paul Farris (Darden School, University of Virginia), Kevin Keller (Tuck School, Dartmouth College), Don Lehmann (Columbia Business School), Koen Pauwels (Ozyegin University, Turkey/Tuck School, Dartmouth College), John Roberts (Australian School of Business/London Business School), and Raj Srivastava (Singapore Management University/Emory University). They join current advisors Gary Lilien (Smeal College, Penn State University) and Don Schultz (Northwestern University), who have previously served as valued advisors to the company and will continue their affiliation on this new board.

"In today's business environment, it is extremely important to have the best, most timely information available," said Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business and managing partner at MarketingNPV. Reibstein, who assembled the board and will continue to coordinate its activities added, "This world-class group of leading scholars will be working together to help solve the toughest measurement problems facing marketers today."

In addition to their advisory capacity, the advisory board will contribute their thoughts on solving marketing measurement challenges and their ongoing related research to MarketingNPV Journal, where five full years of in-depth articles, webcasts, and blogs can be viewed and downloaded free from http://www.MarketingNPV.com.

"Marketers expect us, as specialists in marketing metrics and marketing measurement, to have a broad and constantly evolving spectrum of solutions to help them solve their toughest problems. It is essential that we continue to seek the opinions and guidance of the best minds in the business," said Pat LaPointe, Managing Partner of MarketingNPV. "We are extremely fortunate to have access to this tremendous body of global knowledge and to make it more accessible and applicable to marketers."

Detailed information on the new advisory board can be found at http://www.MarketingNPV.com/advisory-board.

MarketingNPV (http://www.MarketingNPV.com) is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in marketing strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources focusing on measuring marketing, and publishes MarketingNPV Journal quarterly.

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Tina Anagnostis
(908) 439-2891

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