We believe this is a thriving opportunity coming at a time when marketers are striving to engage with business decision makers through integrated channels. DMM has the most effective product and capable team to capitalize on this market opportunity and Mueller Media looks forward to bringing DMM to Europe in 2010.
San Francisco, CA (PRWEB) August 12, 2009
Decision Maker Media (DMM), a leading online business-to-business advertising platform, today announced the completion of a seed round investment of under $1M from angel investors and Germany based, Mueller Media. The DMM platform connects Fortune 1000 advertisers with a targeted audience of top-level managers, and business owners. DMM has already engaged top-tier marketers and agencies that understand the compelling proposition of a focused, high quality network of key decision makers, from small to mid-size businesses.
Decision Maker Media's timely market entrance has enabled business trade publishers to effectively extract more value from their online properties as their audience becomes increasingly reliant on the Internet for news and information. DMM's transparent network is comprised of the "must read" industry specific magazine websites that business decision makers rely upon for information and purchase decision validation. Utilizing creative campaigns and customized programs, advertisers can connect with this highly focused audience.
Michael Oschmann, CEO of Mueller Media, said, "We believe this is a thriving opportunity coming at a time when marketers are striving to engage with business decision makers through integrated channels. DMM has the most effective product and capable team to capitalize on this market opportunity and Mueller Media looks forward to bringing DMM to Europe in 2010."
CEO of Decision Maker Media, Peter D. Scott, Jr. said, "DMM is being led by an incredible team of experienced industry veterans and advisors. Our sales force is expanding rapidly to meet demand. We value the support of Mueller Media both as an investor and strategic partner as we grow our business."
The board of directors and management team includes online ad industry veterans Chris Redlitz and Michael Downing, and Dave Metz of New York based Media Marketing Associates.
About Mueller Media:
Mueller Media is a family owned group of companies divided into five divisions: Directories, Broadcast, Print Media, Book and New Business. Core business is the directory branch, which was founded in 1950 and which includes several major directory publishers in Germany, Austria and Hungary. The New Business division owns, develops, markets and sells portals such as marktplatz-mittelstand.de, freelancermap.com, projektwerk.de and holds shareholdings in several internet companies, such as ad pepper media international N.V. (adpepper.com) and Livebookings Ltd (livebookings.com).
Mueller Media is headquartered in Nuremberg, Germany. For more information go to: http://www.mueller-medien.com
About Decision Maker Media:
Decision Maker Media (DMM) is a vertical media platform connecting Fortune 1000 advertisers with a targeted audience of top-level managers, company owners, and key decision makers in all small to mid-size and big American businesses.
The company has amassed over 750 "must read," industry specific websites across more than 70 professions and US business industries. Advertisers can reach 20MM+ unique users monthly through integrated creative advertising programs that include display, rich-media, email, sponsorships, content syndication, and social media. The platform provides network transparency and a single point of contact to support purchasing, tracking and reporting transactions. DMM is headquartered in San Francisco, at 300 Montgomery St. Suite 201, with offices in New York, Chicago and Detroit. For more information go to: http://www.decisionmakermedia.com. Follow DMM on Twitter: http://www.twitter.com/b2badvertising