It’s going to be fun applying Brand Thunder’s browser technology to extend the experience to their fans online, and done so in a way that maintains the spirit of diversity that lives throughout their company.
Columbus, OH (Vocus) August 12, 2009
Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement with House of Blues to deliver a customized Internet browser experience that celebrates the music and art it brings to its fans.
Experiencing House of Blues is a true event from the top-name music acts, to the eclectic mix of folk art to the Southern-inspired dining. Brand Thunder’s browser Booms! bring that kind of immersive experience to the Internet browser. A Boom! is unlike other browser-based tools with its visual takeover of the browser, integrated toolbar for content and functionality, plus the multimedia sidebar for videos, photos and more. The House of Blues browser Boom! is expected this September.
“House of Blues is a great fusion of cultural and musical influences,” said Patrick Murphy, founder and CEO of Brand Thunder. “It’s going to be fun applying Brand Thunder’s browser technology to extend the experience to their fans online, and done so in a way that maintains the spirit of diversity that lives throughout their company.”
Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only), all without restarting the browser.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
About House of Blues:
Founded in 1992, this dynamic company with soul, spirit and vision was acquired by Live Nation in November of 2006. With 13 branded clubs, including Atlantic City, Anaheim, Boston, Chicago, Cleveland, Dallas, Houston, Myrtle Beach, New Orleans, Las Vegas, Los Angeles, Orlando and San Diego, each House of Blues club features live music, Southern-inspired cuisine in an eclectic environment celebrating the African American cultural contributions of blues music and folk art. http://www.houseofblues.com