Bill Lynch, Former PRN Executive, Joins InStore Broadcasting Network

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InStore Broadcasting Network taps former Premier Retail Networks executive to lead its national in-store radio sales team.

InStore Broadcasting Network (IBN) announced today that Bill Lynch has joined the company as Executive Vice President, Sales, and will lead its National Digital Retail Radio advertising sales team. Mr. Lynch brings nearly 25 years of experience in the retail media and consumer package goods industries.

Rob Brazell, CEO of InStore Broadcasting Network, said of Lynch's hiring, "Bill is one of the most respected and admired people in the in-store media business. We are excited to welcome Bill and leverage his industry expertise throughout our growing business." Rob Wolf, who held the head sales position for IBN since 2007, will assume new responsibilities as Executive Vice President, Research and Shopper Insights and will remain a member of the IBN board.

Lynch was most recently Executive Vice President of Sales with Premier Retail Networks (PRN) where he managed the National Endemic Sales Force. Prior to PRN, Lynch was Group Sales Manager for News America Marketing, where he managed and sold in-store advertising and couponing products.

Lynch commented that he is excited to join IBN at this time of dramatic change in the retail media space. "In-store radio advertising is a cost effective way to reach and influence consumers while they shop many of the most important grocery and drug retailers. The market has responded and IBN is enjoying unprecedented growth."

About InStore Broadcasting Network
InStore Broadcasting Network is the largest in-store radio network in the United States, encompassing nearly one billion shopper visits each month in nearly 14,000 grocery and drug stores throughout the U.S. and Canada. Shoppers listen to the IBN radio network when they shop the Kroger, Safeway, Supervalu, Winn-Dixie, Albertsons, Meijer, Ahold, Brookshire's, Save Mart, Tops Markets and URM grocery chains, as well as the Walgreens and Duane Reade drug chains. More information is available at


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