PennySaverUSA.com Releases First-Ever Music Video "Savertime" Inspired by Mc Hammer as a Tribute to the Power of PennySaver Deals

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As part of its 2009 annual sales rallies, PennySaverUSA.com, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS) and Harte-Hanks Shoppers, created a video tribute that took the PennySaver's internal "SaverTime" slogan and set it to the music of MC Hammer's classic hit rap/hip-hop song "U Can't Touch This."

As part of its 2009 annual sales rallies, http://www.pennysaverusa.com/, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS) and Harte-Hanks Shoppers, created a video tribute that took the PennySaver's internal "SaverTime" slogan and set it to the music of MC Hammer's classic hit rap/hip-hop song "U Can't Touch This." It is viewable at http://www.PennySaverUSA.com/savertime/.

The video was such a hit with employees that the decision was made to release it to the larger public. After only 2 weeks, the music video has received over 5,500 views on YouTube alone. SaverTime stars the President of PennySaverUSA.com, Loren Dalton, who also wrote the lyrics and led the creation of the piece.

Most of the other "actors" in the video were also employees, including Pete Gorman, the President of Harte-Hanks Shoppers and Mike Paulsin, the President of PennySaverUSA's print publications (playing the roles of the lawn care professionals) and other members of the senior management team.

"We hope people will have fun watching the video and tell their friends to watch it, as well," says Loren Dalton, President of PennySaverUSA.com. "Besides being fun, the song's message is that the PennySaver really works! The very first PennySaver was born during the tough economic times of a couple of generations ago. Although our publication and website work well for people during prosperous times, we are especially helpful during tough times. When people are looking to save, we are the ones to use.

We also hope this song will give people a "fresh" feeling about the PennySaver. We have made some recent changes to our weekly shopping guides and my team and I are working hard to update the image of the PennySaver online. We plan on becoming your online resource for everything savings-related, especially at the local level, and we want saving money to be fun."

In addition to launching the SaverTime music video on YouTube and numerous other video sites, PennySaverUSA.com launched a minisite at http://www.PennySaverUSA.com/savertime that includes:

  • The "SaverTime" music video
  • Nominate A SaverTime Hero(ine) Contest that recognizes people who have inspired others during these tough economic times
  • PennySaverUSA's official Tweets
  • Interview with Loren Dalton, the star of SaverTime and President of PennySaverUSA.com

PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of http://www.theflyer.com/, its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons (http://www.pennysaverusa.com/coupon/region/w-us/radius-0/sections/) and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.

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