Podcast Targets Mobile Learning with iPhone App

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A popular educational podcast, The Psych Files, just released an Apple iPhone app designed for high school and college students studying psychology. Now students can listen to the podcast lecture and study for their tests right on their iPhone.

The Psych Files podcast, a top ten podcast in the iTunes Higher Education list (with over a million downloads), released an iPhone application designed specifically for high school and college students. The application, entitled "BrainNmonX" (the title is a mnemonic for "Brain Mnemonics"), uses the keyword mnemonic technique to create crazy and memorable images to help students memorize the functions of parts of the brain - one of the tasks psychology students often find difficult.

"Memorizing the parts of the brain is always a challenge and mnemonic devices can give a student a big advantage" says Britt. "The hardest brain part to create a mnemonic for was the hypothalamus, but when I came up with an image of a group of llamas being fed through a hypo ("hypo-the-llamas") I thought that image might be just wacky enough to be memorable". That image, along with another in which Sigmund Freud is pictured literally tearing his pants off, have lead to a lot of sales and positive feedback from students and teachers alike.

"I've been selling the mnemonics on my website, but the iPhone is the perfect device for a product like this." says Britt. "Mobile devices and iPhone apps like BrainNmonX are ideal for test preparation because while students may not have a computer or may not have it handy, they've always got their cell phone to study on-the-go or do a last minute review before a test."

The popular Psych Files podcast (http://www.ThePsychFiles.com) has been providing students with free educational episodes for over 2 years and will no doubt be a source of innovative mobile learning apps in the future.

Contact:

Michael Britt
The Psych Files podcast
845-332-5570
http://www.thepsychfiles.com

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Michael Britt


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