The move to cut the proposed rate hikes for Internet radio gives U.S. stations a massive market opportunity, as well as a reason to invest in online radio when they may have been content with the status quo before
Evergreen, Colo. (PRWEB) August 13, 2009
Wowza Media Systems®, the media server software company, has seen a surge in the number of US-based streaming radio clients since the agreement to reduce the Copyright Royalty Board's Royalty Rate in late July.
U.S.-based Internet radio stations and pure-play radio netcasters have been reluctant to upgrade technology because of the threat of high royalties collected on the behalf of sound recording copyright owners and featured artists. International companies, however, which did not face the same royalty settlement issue, have been converting to Wowza Media Server software for some time. The long list of international customers includes Radio538, an RTL Nederland company; Astral Media, Canada's largest broadcaster; and Virgin radio in the UK.
Many online radio stations use SHOUTcast streaming and WinAmp players, a technology created in 1997. However, these technologies have increasingly been abandoned by listeners for easier to consume technologies like Flash®, which is available to 98 percent of the online audience.
"The move to cut the proposed rate hikes for Internet radio gives U.S. stations a massive market opportunity, as well as a reason to invest in online radio when they may have been content with the status quo before," said Dave Stubenvoll, CEO and Co-Founder, Wowza Media Systems. "Our ability to convert SHOUTcast content to streams consumable by Flash opens up a vast audience for radio stations and web netcasters serious about streaming radio."
Loyola College WLOY Radio, the non-profit student radio station in Baltimore, Maryland, has been using Wowza Media Systems media server software to deliver their online streams in a Flash player format without making any changes to their legacy SHOUTcast systems. Wowza's support of legacy streaming technologies and existing codecs made getting broadcast content to Flash simple for Loyola College Radio.
"Wowza won us over with their interoperability," said John Devecka, Operations Manager, WLOY Radio, Loyola College in Maryland. "Our adoption of Wowza Media Server has given us a cost-effective, manageable solution which in turn allows us to deliver programming and diverse music from different genres to students and off-campus listeners 24/7."
Wowza Media Server Pro is a high-performance, extensible and a fully interactive Flash media server for live and on-demand streaming, chat, recording and other rich-media applications. The forthcoming Wowza Media Server 2 Advanced goes a step further to enable companies to take streaming beyond Flash with support for Microsoft's Silverlight™, Apple's iPhone™ and iPod™ touch, QuickTime™, and IPTV set-top boxes.
About Wowza Media Systems
Wowza Media Systems is the media server software company that provides an industrial strength infrastructure for live video, video-on-demand, live recording and video chat. Wowza has a singular focus on delivering high performance media server software to service providers, media properties, enterprises, and other organizations serious about delivering video to any digital screen - computer, mobile phone, home TV. Wowza's media server software has been deployed by more than 30,000 global licensees in entertainment, social media, advertising, enterprise, education, government, and Internet commerce. Wowza Media Systems is privately-held with headquarters in Evergreen, Colorado and offices in Silicon Valley. For more information, visit http://www.wowzamedia.com.
Wowza, Wowza Media Systems, Wowza Media Server and related logos are either registered trademarks or trademarks of Wowza Media Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.
104 West Partners