Selbyville, DE (PRWEB) August 13, 2009
KitesTailsToys.com, a player in the world of e-toy-commerce since 1997, is pleased to announce the completion of a multi-month project that includes the re-branding of the site as http://www.thinkfasttoys.com (ThinkFastToys.com).
Established in 1986, Kites Tails & Toys, located in Selbyville, Delaware, was an early entrant to the world of e-commerce and has seen steady on-line sales growth ever since. Much consideration went into the company's decision to re-brand the site. Early versions of the company's website featured kites and a few toys and flags. Today the company's product offerings include almost 6,000 quality toy items including many classic and vintage children's toys. KitesTailsToys.com co-founders, Stu Eisenman and William Spraul, along with their veteran web manager, Amy Tarr, believed that a new approach was necessary to convey the breadth and focus of the current product line of toys.
The new site name references many elements of the company's success. ThinkFastToys.com prides itself at being fast at the things that matter most to its customers. Orders usually ship within one business day, (same day rush service is available for just $2.99) and customer service representatives are available seven days a week to deal with any issues quickly. However, the Fast in ThinkFastToys doesn't just apply to the fulfillment side of the business.
The team at ThinkFastToys has over fifty years of combined experience in retail and technology. ThinkFastToys is often the first to carry newly available toys and top selling toys. For example, they were recently the first on-line retailer east of the Mississippi to carry the entire line of Iwako erasers from Japan; on the technology side of things, ThinkFastToys' new site features the innovative use of YouTube and a product cam, which allows customer service representatives to assist customers in their buying decisions on a very personal level.
When asked about the thought process behind the name change Eisenman says: "It was a natural evolution to rename and re-brand the site. After twelve years on-line we've developed a reputation for carrying hard to find specialty toy products and providing great customer service. We want consumers to know that we're America's Specialty Toy Store."
For more information or digital images contact Amy Tarr, at 302-436-7060.