APT fully delivered on its promises in the pilot phase
Washington, DC (PRWEB) August 12, 2009
Applied Predictive Technologies (APT) announced today that Big Lots, the nation's largest broadline closeout retailer, has signed an agreement to license APT's Test & Learn Management System.
Big Lots chose APT after a brief pilot, which examined a wide range of the retailer's key challenges and strategies. Using APT's Test & Learn for Sites, an advanced but accessible software module, the Big Lots and APT teams worked together to provide insights that were acted on during the pilot and to demonstrate the potential value of other applications of APT's Test & Learn approach. Big Lots has applied or plans to apply the Test & Learn system to optimize a wide range of new business initiatives, in areas including marketing, merchandising, store operations, labor scheduling, media mix, inventory depth, new product launches, and pricing.
Over 50 Global 2000 retailers, financial institutions, consumer goods manufacturers, hospitality organizations, and business-to-business companies use APT's Test & Learn Suite to achieve more strategic and informed decision-making. Test & Learn identifies the management actions that are most successful in improving performance, evaluates their impact, and helps executives tailor, target, and make better, more informed decisions about whether and how to move forward with new programs.
"APT fully delivered on its promises in the pilot phase," said Joe Cooper, CFO of Big Lots. "We are looking forward to the relationship continuing to provide us with a greater ability to design, conduct, and act upon tests of new initiatives, adding keener insight and analytic capability to our organization."
"Big Lots is a stand-out leader in value retailing," said Anthony Bruce, CEO of APT. "We at APT are happy to be working with their team as Big Lots expands its market presence and enjoys continued growth and bottom-line improvement."
About Big Lots
Big Lots is America's largest broadline closeout retailer, with annual sales of over $4.5 billion, more than 1,300 stores nationwide, and a Fortune 500 ranking. Big Lots sells a broad range of high-quality, brand-name products, including consumables, seasonal items, furniture, housewares, toys, electronics, home décor, tools, and gifts.
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn Management System. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement. For more information about APT, please visit our website at http://www.predictivetechnologies.com.