Acquity Group Chosen to Implement Metra's New eCommerce and Mobile Platform

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The end-to-end digital strategy collaboration will kick off with the launch of a new website and eCommerce plan to improve Metra rider experiences. The new site will support advanced features such as online ticket purchase and e-mail alerts.

From the hundreds of proposals we received for the new web strategy, Metra chose Acquity Group for its deep understanding of eCommerce and tactical way of doing business. We are excited to move forward to better serve the needs of our current and prospective riders.

Acquity Group, a leading services firm that focuses on digital solutions, announced today that it will work with Metra to launch a new, more customer-centric website on September 9, 2009. The site will enhance communication about Metra services and include needed eCommerce capabilities for online ticketing.

Metra, the Chicago metropolitan commuter rail service, recognized that consumer demand and evolving digital channels warranted improvements to its website that dated back to 1995. As part of the new digital strategy spearheaded by Acquity Group, customers will be able to purchase tickets online and have the capability to receive train service alerts directly to their mobile phones. All added features are geared toward enhancing the Metra experience.

"We felt this upgrade was critical to ensure Metra kept in line with its mission of providing our riders with fast and reliable information about schedules and fares," said Phil Pagano, Metra Executive Director. "From the hundreds of proposals we received for the new web strategy, Metra chose Acquity Group for its deep understanding of eCommerce and tactical way of doing business. We are excited to move forward to better serve the needs of our current and prospective riders."

Other users of the Metra website include contractors, suppliers, employee candidates, media and transit government agencies. Acquity Group will cater to each demographic to guarantee the Metra site is user-friendly and flexible.    

"We are very pleased to be working with Metra on this important project," said Acquity Group CEO Chris Dalton. "Today's evolving business environment means it is imperative that companies develop a digital strategy that successfully allows customers to remain connected both online and via mobile devices. Our multi-disciplinary approach across award-winning interactive design, digital marketing and our OnDemand Managed Services, provides a holistic end-to-end solution that allows us to quickly act on evolving market demands."

Acquity Group already has an extensive background working with large brands not only in the transportation and services industry, but with a number of B2B and B2C organizations such as Kohl's, Sears, McDonald's, Hallmark, General Motors, United Airlines and Motorola.

The completed Metra eCommerce strategy is planned for public rollout September 9, 2009, and could impact more than 156,000 Metra riders per day.

About Metra

Metra provides commuter rail service between the downtown Chicago business district and 239 stations in Northeastern Illinois over 11 routes totaling nearly 500 route miles. Metra operates about 700 weekday trains, providing more than 300,000 passenger trips a day. For more information, visit http://www.metrarail.com.

About Acquity Group

Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.

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Lauren Eichmann
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