Cablevision Launches JUS Punjabi, First American-Punjabi TV Channel in the U.S. and 13th International Programming Category for iO TV Customers

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Cablevision annoucnes addition of the first American-Punjabi television network, JUS Punjabi, to its comprehensive iO International programming lineup.

We believe that JUS Punjabi will be a popular service among our South Asian customers, and coupled with Optimum Voice World Call, which allows users to call around the world for one low flat-rate price, makes Cablevision's international products an outstanding value for our customers.

Cablevision Systems Corp. (NYSE: CVC) announced today the addition of the first American-Punjabi television network, JUS Punjabi, to its comprehensive iO International programming lineup. The new channel, which features popular Punjabi language programs, is available on Channel 248 for iO TV® customers across Cablevision's service area. JUS Punjabi joins other major South Asian content available as part of iO International, including Sony Entertainment Television Asia, TV Asia, ITV Gold and Zee TV, and Bollywood Hits on Demand.

JUS Punjabi features Punjabi language programs like Virsa, Tawa.Com, Ek Mulakat, Paraji Bachke, Khabran Bollywood Diyan, and Punjabi Pop. In addition, the channel airs daily Punjabi News Bulletins directly from India covering all the latest news from Punjab, Haryana and New Delhi.

JUS Punjabi also features locally produced programming from its broadcast facility in Long Island City, New York, including live talk shows on topical subjects and local issues, as well as coverage of community events in the tri-state area, the U.S., and Canada. The programming line-up also includes religious and spiritual programming including daily Shabad Gurbani, Nitnem, Katha from India and from local Gurudwaras, and interviews with local politicians and celebrities and special programming aimed at women and young viewers.

"Cablevision is pleased to add this exciting new service, our first Punjabi-language offering, and our 13th in-language option, as part of Cablevision's iO International category," said Gary Schanman, Cablevision's senior vice president of video product management. "We believe that JUS Punjabi will be a popular service among our South Asian customers, and coupled with Optimum Voice World Call, which allows users to call around the world for one low flat-rate price, makes Cablevision's international products an outstanding value for our customers."

"Over the past two years JUS Punjabi has already created a valuable brand in the South Asian TV market, available to millions of homes in the U.S. and now on Cablevision's iO International," said Penny Yogiraj Sandhu, President & CEO of Jus Punjab. "Our success has been directly related to our vision in recognizing the need for a home-grown TV network that gives a voice to our large and vibrant community by allowing them to directly participate in our programs through our highly popular LIVE call-in shows and our focus on the local Indo-Punjabi and Sikh communities in the tri-state area and the rest of the United States."

Karl Khandalavala II, Sr. Executive Vice President of JUS Punjabi and a founding partner of the channel with Penny Yogiraj Sandhu said, "We are delighted that JUS Punjabi will be available as a premium service on the single largest cable cluster in the U.S. market, making our programming available to millions of households in the tri-state; an area that is home to a huge concentration of the Indo-Punjabi/Sikh community and South Asians in general. Cablevision has already had great success in serving the community at large and we are confident we can build on that success with our unique brand of local programming and our popular "LIVE" Call in programs."

iO International is a comprehensive and diverse array of 13 distinct international in-language packages, available across the company's tri-state service area, featuring dozens of channels. The service features a dynamic mix of television channels from around the world, presented in Spanish, Russian, Italian, Chinese, Korean, Hindi and other languages, including:

iO en español - features more than 35 Spanish-language networks from Latin America, South America, the Caribbean, Spain, Puerto Rico and Mexico.

iO South Asian offers a number of distinctive programming options including Sony Entertainment Television Asia, TV Asia, ITV Gold and Zee TV providing entertainment and information for the South Asian community.

iO Punjabi - featuring JUS Punjabi, offering Punjabi-language Hindi and English programming, including music, dramas and daily news.

iO Russian features leading 24-hour Russian channels including Channel 1 Russia (ORT), NTV America, RTN and RTVi.

iO Filipino - features the Filipino Channel and GMA Pinoy TV, and includes live news broadcasts, top-rated programming, dramas, comedies, children's shows, talk shows, hit movies and more.

iO Korean consists of Korean channels MK TV and MBC, and The Korean Channel (TKC), providing 24 hour Korean programming including news, family entertainment, talk shows and more.

iO Chinese offers three exciting Chinese channels featuring 24 hours of locally produced news, entertainment, children's programming and more - Chinese Channel (Sino TV), ET Global NY, and CCTV-4.

iO Japanese features family entertainment, lifestyle, travel, comedy, science programs and news coverage from NHK, Japan's leading broadcaster.

iO Italian featuring Raitalia, promotes the rich culture of Italy through festivals, concerts, movies, news, soccer and more.

iO Polish featuring TV Polonia, offers 24 hour programming directly from Warsaw featuring movies, news, sports, documentaries, soap operas, children's programming.

iO French featuring TV5 Monde, broadcasting 24 hours a day with a wide array of news, movies, documentaries, entertainment and cultural programs.

iO Portuguese featuring SPT, offers 24-hour network programming for the Portuguese community including news, sports, films, concerts and more.

iO Brazilian, features TV Globo Internacional, which offers news, comedy, talk shows, children's programming, sports and drama targeted to Brazilians and Portuguese speaking people around the world.

JUS Punjabi is available for $9.95 per month, and customers must have a Scientific Atlanta digital cable set-top box in order to receive the service. Customers interested in JUS Punjabi can call 877-980-7636 to order or go to http://optimum.com/io/international/index.jsp for additional information.

With more than 2.9 million iO TV customers, more than 93 percent of Cablevision's cable customers are iO TV digital cable customers, the highest digital penetration in the nation. iO TV offers customers access to more than 400 channels, including 53 premium movie channels, 46 channels of commercial-free digital music, more than 6,000 titles available on demand at all times, an interactive programming guide, more than 100 high-definition programming services and uniquely valuable and relevant interactive television applications including News 12 Interactive.

Optimum Voice® World Call is Cablevision's innovative international calling plan, giving customers up to 250 minutes per month of calling anywhere in the world, including up to 30 minutes of calls to Cuba, from their Optimum Voice phone for a flat monthly fee of $19.95, delivering more value to customers than any other international calling plan.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

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