VeloComputer is Featured at Sony Ericsson PlayNow Arena Mobile Store

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SoundOfMotion launches VeloComputer application on Sony Ericsson PlayNow Arena mobile store in Europe. VeloComputer transforms Sony Ericsson mobile phones into an advanced cycling computer featuring speed, acceleration, cadence, trip tracking with Google Earth and VeloTones for audible performance feedback.

SoundOfMotion launches VeloComputer, an advanced cycling computer application on Sony Ericsson PlayNow Arena application store in Europe.

Sony Ericsson phones feature advanced innovations combining GPS, accelerometer and multimedia with a light weight and sporty designs. VeloComputer transforms these mobile phones into an advanced cycling computer featuring speed, acceleration, cadence, trip tracking with Google Earth and VeloTones for audible performance feedback.

"Strap your phone on your leg with a sport holster or just put it in a pocket of your cycling tights and get cadence from built-in accelerometer, speed and distance from GPS," said Vlad Savchenko, Founder and CEO at SoundOfMotion. "When pedaling, the built-in accelerometer detects up and down leg motion and calculates cadence in rotations per minute or RPM. This technology frees the bicycle from any wired or wireless cadence sensors on a crankshaft."

All cycling data, including GPS route and cadence, is recorded on a phone and can be uploaded to Google Earth for trip tracking and performance analysis.

The VeloComputer also uses VeloTones for audible speed and cadence monitoring. This feature also adds some degree of safety, allowing cyclist to keep eyes on the road and not at the display. With VeloTones, cyclist can determine their speed, acceleration and cadence level with customized sounds played on a phone through speakers or a headset. It's like having a coach riding with you and cheering you up.

The VeloComputer is also ready for the upcoming 1-degree precision bluetooth sensor designed by SoundOfMotion. This unique sensing technology, originally created for an electronic compass, is at least 360 times more accurate then traditional cycling computers. Currently the rechargeable version of the sensor is available as part of a Software Development Kit - SDK. Mass production is planned for later this year and will be coordinated with the release of a low-energy technology by Bluetooth SIG. The bluetooth low-energy profile will allow the sensor to operate on a single coin size battery, eliminating the need for recharging.

VeloComputer is available at http://www.playnow-arena.com in 18 countries in Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom for €12. The rest of the world can download VeloComputer for their Java phones from http://www.velocomputer.com

About the company: SoundOfMotion is a unique in its focus on developing and licensing innovative technologies for mobile devices and sports applications. SoundOfMotion is a winner of the Orange Design and Innovation contest and a nominee for the Sony Ericsson content awards 2008. SoundOfMotion was featured at JavaOne 2009, Technology Innovation competition, 'Mobile Rules!' by Nokia, 'Top 10 Bike Gadgets' by PC Magazine and Pro-cycling magazine.

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Vladimir Savchenko
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