'Paid Search Super Tool' Event to Feature International PPC Experts

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Annual search engine marketing event will host search marketing experts from around the globe, discussing the latest advances and newest tools in paid search technology

Brainstorming the Paid Search Super Tool

What: WordStream, Inc., a provider of keyword research and organization software for pay-per-click (PPC) and search engine optimization (SEO), announced today that founder Larry Kim will be a featured presenter at Search Engine Strategies (SES) San Jose 2009.

Kim will be on a panel of search industry experts for the Advanced PPC Session, "Brainstorming the Paid Search Super Tool." The panelists will discuss the latest in search marketing software for bid management, paid search campaign workflow efficiencies, and reveal what the future holds for the search industry. As well, the audience will be asked to brainstorm what the "Paid Search Super Tool" should include and create a wish list recommendation to tool providers.

Who: Larry Kim has more than eight years experience running large-scale, paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Kim is the founder and VP of Products & Marketing for WordStream, Inc.

Now in its 11th year, SES San Jose is the leading conference on search engine marketing. SES San Jose 2009 includes more than 70 sessions covering PPC management, SEO, social media, link building, video optimization and AdWords bidding tactics, while offering high-level strategy, keynotes, an expo floor with 100+ companies to help you grow your business, networking events and more.

When: The "Brainstorming the Paid Search Super Tool" Advanced PPC Session will be held on August 13, from 3:45 to 5 p.m. (PST), at SES San Jose, McEnery Convention Ctr, 150 West San Carlos St., San Jose, CA.

About WordStream

WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench--which features a next generation keyword analysis tool and an SEO keyword tool--for conducting keyword research, keyword grouping, keyword organization, search marketing workflow, and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to PPC and SEO success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.


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Ken Lyons
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