One-Of-A-Kind Next Audiences Summit Scheduled for Indianapolis October 15-17

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Next Generation Consulting (NGC) and the Arts Council of Indianapolis announced their second Next Audiences Summit will take place October 15-17 at several of the most recognized arts venues in Indianapolis.The Summit features nationally-recognized customer engagement specialists, plus fundraising, social media and new audience generation experts, with a focus on the critical issue of attracting and developing future patrons.

The true promise of the arts community rests in the next generation's ability to lead it out of the nonprofit context of deprivation and scarcity

Next Generation Consulting (NGC) and the Arts Council of Indianapolis announced their second Next Audiences Summit will take place October 15-17 at several of the most recognized arts venues in Indianapolis. The Summit builds on the momentum created by the inaugural 2007 event, the only forum in the United States dedicated to dialogue, experimentation, and best practice sharing from in -- and outside -- the arts world, with a focus on the critical issue of attracting and developing future patrons. Registration for the 2009 Summit is $229 and includes two and a half incredible days of action-packed sessions and presentations.

Featured speakers at the 2009 Summit include Faron Kelley, director of marketing for Disney Sports Enterprises and a 19-year veteran of the Walt Disney Company. Kelley will speak about how arts leaders can create a year-round patron experience packaged to constantly and consistently build excitement about a particular project or mission.

Dan Pallotta, founder of multiple record-setting nonprofit fundraisers, will unveil what some are calling the "new manifesto for nonprofits." Pallotta addresses many obstacles that nonprofits face in his current best-selling book, Uncharitable.

"The true promise of the arts community rests in the next generation's ability to lead it out of the nonprofit context of deprivation and scarcity," Pallotta said. "It rests in their insistence on the same operational freedoms given to the creation of "art" in for-profit settings."

Social media and Web 2.0 maven, Sarah "Intellagirl" Robbins, whose work has been featured in the New York Times and USA Today, will also speak at the Summit. Robbins will share her thoughts on creating authentic connections and using social media to create, motivate, and engage your targeted community.

Providing the closing keynote will be Rebecca Ryan, noted author and founder of Next Generation Consulting. Ryan is a futurist and trend analyst known internationally for her work in attracting and engaging next generation citizens to cities, workers to workplaces, and patrons to the arts. Ryan will close the conference with a message about building next generation audiences through intentional design.

Breakout sessions will include the opportunity to share and engage conference attendees and speakers about best practice strategies each have used to engage, grow, and retain next generation audiences. Also on the agenda will be sessions on Web 2.0 and social media, including a primer on how to utilize new communication vehicles in an ongoing effort to attract future audiences. All conference activities will take place in arts and culture venues in Indianapolis, such as The Children's Museum of Indianapolis, Indiana State Museum, The Indiana Historical Society and Eiteljorg Museum of American Indians and Western Art, enabling participants the opportunity for immersive learning experiences and to explore art.

"Summit attendees will walk away knowing how to harness the most recent shifts in the economy -- including shifts in patron behaviors and trends in social media - to emerge stronger than ever." -Marti, the Summit organizer.

Produced by the Arts Council of Indianapolis and Next Generation Consulting, the Next Audiences Summit is focused on best practice sharing from organizations based in the arts - and beyond - and is part of a groundbreaking initiative developed by the Arts Council to help Indianapolis arts organizations cultivate their next generation of audiences and patrons. The initiative began in September 2005 and is made possible through the support of Lilly Endowment Inc. and the National Endowment for the Arts. Conducted in multiple phases, aspects of this endeavor have included local research of arts consumption traits by target next generation (ages 20-40) patrons, the implementation of key findings and recommendations, and two national summits. More than 200 professionals from 14 states attended the Next Audiences Summit in 2007.

About the 2009 Next Audiences Summit
Since 2007, the Next Audiences Summit has provided a forum for the freshest thinking, latest research, and leading practitioners dedicated to engaging new audiences. Attended by a variety of professionals with an interest in the arts from across the United States, past attendees have included Executive Directors, Creative Directors, Board Members, Marketing Directors, and arts organization staffers and volunteers, all converging to learn what does and doesn't work in the ongoing effort to engage next generation arts patrons. For more information about the 2009 Next Audiences Summit, NGC or the Arts Council of Indianapolis, please visit http://www.nextaudiences.com.

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