North Conway, NH (PRWEB) August 14, 2009
Glen Group, Inc. of North Conway, New Hampshire, has been named advertising agency of record for Cannon Mountain. Working closely with Cannon staff, the firm will handle all aspects of marketing and advertising for Cannon, including promotion of the ski area and the Aerial Tramway as a summer/fall attraction.
"The excitement continues to build around Cannon's new direction, investment and expansion and we are fortunate to have Glen Group as a key partner in our continued success. Their extensive experience in ski area marketing and the travel and tourism industries will give us an edge in achieving our goals," said Greg Keeler, director of marketing and sales for Cannon.
Glen Group's owner, Nancy Clark, who was Vice President of Marketing for Attitash prior to purchasing the agency just over a decade ago, is enthusiastic about Cannon's future. "Now in phase two of its expansion, Cannon is at an exciting--and critical--time in its development, With the inclusion of Mittersill, significant base lodge expansion, the improvements in snowmaking, and the approval of the Mittersill chairlift in 2010-2011, Cannon is poised to become the leading New Hampshire ski area--and we're excited to be able to contribute to its success."
A full-service agency that lives and breathes skiing, Glen Group has been providing marketing and advertising services to the outdoor and ski industries for over 20 years. Some of the ski industry clients Glen Group has worked with include Ski New Hampshire, Fischer Skis, American Airlines Celebrity Ski and Golf Events; Attitash, Black Mountain, Bretton Woods, Cranmore, Loon Mountain, Tenney, Waterville Valley and Wildcat ski areas in New Hampshire; Camden Snow Bowl, Shawnee Peak and Sunday River in Maine; and Telluride Ski Resort and Winter Park in Colorado.
"Every member of our team who will be working on this account has prior ski industry experience," continues Clark. "And being a New Hampshire agency, we have a particular sense of responsibility and ownership when it comes to working for Cannon, which is part of our State Parks system. We want to provide Cannon with the best, most cost-effective mix of traditional and electronic advertising and social marketing."
Visit http://www.cannonmt.com (Cannon Mountain's website) for more information about the ski area. More information on Glen Group is available on http://www.glengroup.com (Glen Group's website) or by calling 603-356-3030.