Local Company Re-Invents Itself for Web 2.0 (3.0): Custom iPhones, Blackberries, and Android Applications for Mobile Bidding and e-commerce

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Albany based company offers the cheapest, most robust, user-friendly, and efficient mobile bidding an purchasing solutions to the business community. The applications run on iPhones, iTouches, Blackberries, Android, and any internet-enabled phone.

A local company, eWired Auctions LLC, doing business as Auction by Touch (http://www.auctionbytouch.com), is re-inventing itself as a major provider of customized and "off the shelf" mobile bidding and purchasing applications for iPhones, Blackberries, Android, or any internet-enabled phone. The wireless interface allows customers to register, log in, browse, bid, buy, buy now, auto-bid, receive outbid notices, and enjoy a user-rich experience.

Managing Member and CEO Brian B. Selchick says, "the major benefits here are that we enable bidders and buyers who cannot be at an event, or sitting at their computer to be in constant contact with their retailer - whether or not a customer or bidder is at an event is irrelevant - they have all the functionalities, and more, on their mobile device. Additionally, the mobile system allows us to seamlessly process bidder payments immediately before the end of the event, and collect data regarding the "hottest" items, and the like. Furthermore, applications can be customized to include streaming or live video and voice.

Given the state of the economy, companies are desperate for ways to differentiate their product for competitors - an iPhone application is just one way to do that. Selchick said, "Since the release of the new iPhone, there is an incredible demand for this type of service. Everyone wants to have their own iPhone application out there - and we can provide that along with any other service, it's an A to Z solution." According the Selchick, he is in talks with major companies that just don't have the time, know how, or resources to program these types of applications themselves. In fact, negotiations with the #1 provider of online auction solutions have already begun, with client calls pouring in.

Auction by Touch has its main offices in Albany, NY where it runs its servers and databases out of, in addition to its customer service support, and marketing operations. A seven man operation, the company also heavily outsources to local programmers - increasing the size of the team to roughly 25 people.

The company intends to implement a reseller and affiliate program in the next month, and is hoping to connect Capital Region companies to the "mobile" aspect of business as technology trends continue to bolster the necessity for such mobility and ease of access - thus driving up purchase prices, creating a whole new market otherwise untouched, and securely accomplishing any client's goals.

About eWired Auctions LLC d/b/a Auction by Touch ("ABT")

ABT is a mobile online auction and e-commerce software firm that provides customized auction and retail capabilities to the business community with any internet-enabled mobile device, such as iPhones or Blackberries.

Contact: Brian Selchick
Albany: 518.423.2724
Boston: 617.999.8612

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Brian Selchick, Managing Member & CE
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