Shoppers Rule Inc. is Proud to be Celebrating Ten Years of "You Pick The Item - Then Pick The Price!"

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Shoppers Rule Inc. of Arnold, Missouri is proud to be celebrating ten years of "You Pick The Item - Then Pick The Price!" Shoppers Rule Inc. developed this unique way to shop on the Internet in 1999 and has been saving customers money ever since.

You pick the item-Then pick the price

"You pick the item-Then pick the price" Ten Years of Success

Shoppers Rule Inc. of Arnold, Missouri is proud to be celebrating ten years of "You Pick The Item - Then Pick The Price!" Shoppers Rule Inc. developed this unique way to shop on the Internet in 1999 and has been saving customers money ever since. Shoppersrule.com offers a huge selection of sewing, quilting and embroidery supplies along with an equally large selection of garments, hats, towels, aprons and other things to embroider. ShoppersRule.com is not an auction site, as customers are not bidding on items - the customer simply says what they would like to pay. Each item on ShoppersRule.com displays the Suggested Retail Price but that is not what the customer pays as they can enter the price they think the item should sell for. During the Checkout process the Shoppers Rule computers compare the customer's offer against the cost of the items in the basket. All accepted orders are processed without delay. If the amount offered is too low, the customer is instantly informed of the lowest price that ShoppersRule.com can fill the order for. The customer then can accept the counter offer or delete the order. It's that simple.

Jim Murphy, President of Shoppers Rule Inc. stated, "In 1999, when we first opened http://www.ShoppersRule.com the Internet was in its infancy. We developed the "You Pick The Item - Then Pick The Price" system because we believed that internet shoppers were motivated to make a purchase by one of three reasons: convenience, availability, and/or price. Most early internet merchants were discounters as this was the easiest way to attract a customer. We wanted to offer a wide range of products and greater value to our customers. Because of the quantity of items we offer price maintenance would have been a nightmare had we had we launched a typical website. We knew there had to be a better way to offer everyday low prices without monitoring thousands of websites adjusting prices on a daily basis. You Pick The Item - Then Pick The Price" proved to be the answer. A customer that is focused on a particular item will shop around and they already know the market value of a product when they come to us. In most cases, we are able to meet or beat the market price with our system. It truly is a unique way to shop!    

Over the last ten years we have refined the system and expanded our customer base. In 2001 we started the Club Special Member Club for our regular customers. Club Member's are able to purchase selected items at prices far below our normally accepted price. Club Special Member's also receive reward points for each purchase made and these reward points are redeemable for discounts on future purchases. The Club Special Membership enrollment has increased every month since the club was introduced and these customers are the key to our success.

Murphy stated that with the proven success of this business model, his company is now expanding the concept and opening other web sites using the "You Pick The Item - Then Pick The Price" system. "We have now opened Shopperstools.com offering a complete line of mechanics tools and soon we will be launching OurOneLove.com a Wedding Shop with a wide array of bridal supplies."     We look forward to our second decade of providing great value and a high standard of service to our customers.

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