Network Hippo Combines Social Networking and CRM for Individuals, Small Businesses

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Network Hippo is challenging the basic foundation of the CRM industry by introducing a system that focuses on relationships first, empowers individual users, and leverages social networking for companies and individuals to develop strong long-term "networks". Network Hippo is the culmination of the best business productivity tools, smart relationship algorithms, the latest web technology, and the explosion of social networking.

Network Hippo - Revolutionary CRM

Network Hippo is the an extremely smart personal and small business CRM system that gives professionals time to focus on building relationships, not building databases

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Mercury Grove has just unveiled Network Hippo, the first online Customer Relationship Management (CRM) tool that puts focus on relationships and leverages the power of social networking.  

Unlike existing CRMs that focus exclusively on sales data and basic contact information, Network Hippo evaluates the strength and influence of individual relationships with contacts to find new opportunities, strengthen relationships, and learn more about key people in their "network". "Network Hippo is the an extremely smart personal and small business CRM system that gives professionals time to focus on building relationships, not building databases," explained Scott Annan, Mercury Grove's CEO. "If information about your contacts is on the web you can find it in Network Hippo."

Network Hippo provides constant feedback to users on the health of their professional relationships through a contact rating system, and by monitoring how a person uses the system, their business transactions, and by importing their email and phone logs.  Network Hippo provides weekly status updates on important contacts, and reminds users when too much time has passed between interaction. 

Network Hippo is also the first "personal CRM" system. 

"Network Hippo belongs to the individual user - when you leave a job, you take your contacts with you" said Annan.  Other CRM systems like suffer from low buy-in and use by salespeople who see little benefit handing over their contact's information to their company.  "Network Hippo represents a real 'win-win' between companies and professionals.  Both benefit from a system that focuses on relationship building, not stockpiling information in corporate information silos."

The Network Hippo web address is Network Hippo is free for individuals and $29 per user per month for businesses.

More information:
You can find more information about this release, including quotes, images, logos, reference information and more on the Network Hippo Social Media Press Release page at: 

About Mercury Grove
Mercury Grove is a web business consulting and software development company with offices in Ottawa, Canada; Cincinnati, OH; and Lexington, KY with consultants and staff located all over the world. 

They have been commenting on the CRM space and collaborating with users about the development process over the last 14 months on their blog, Mercury Rising.

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Contact Information 
Scott Annan
CEO - Mercury Grove
Cell - 613-261-8942
Toll free - 888-573-7234


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