ad:tech Chicago Delivers Advice and In-Depth Brand Case Studies for Stronger Returns

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Rishad Tobaccowala, CEO, Denuo and Chief Innovation Officer, Publicis Groupe Media, and Bob Bowman, President and CEO, Major League Baseball Advanced Media, deliver keynote addresses

We're excited to be working with CIMA, The ARF and SEMPO to ensure the conference is hitting the hottest topics and best practices.

ad:tech expositions, LLC (, the leading conferences and exhibitions organizer for the global marketing community, today announced its fifth annual show in Chicago, which focuses on building great brands in the digital age. The event will take place from September 1-2, 2009 at Chicago Navy Pier.

During the 2-day conference, ad:tech Chicago brings forward winning content from ad:tech San Francisco, including MobileMix, real-world case studies and master class workshops. Speakers and audiences will explore consumer acquisition and retention, expose marketing and branding best practices and tactical takeaways, and quickly bring attendees up to speed on emerging trends, platforms and technologies.

Search, arguably one of the most valued marketing channels, will be fully covered in four search-centric sessions. Content programming has been contributed by the Search Engine Marketing Professional Organization (SEMPO). As part of this series, renowned search engine optimization expert Bruce Clay will present an SEO workshop that looks at best practices and optimization trends across current and emerging search media and technology platforms.

"Chicago is a hotspot in the marketing landscape, and ad:tech Chicago brings together big names in marketing with local speakers from Target, Mazda and Kraft to provide insight into the opportunities emerging from today's challenges," said Drew Ianni, Chairman, Programming and Senior Global Analyst for ad:tech. "We're excited to be working with CIMA, The ARF and SEMPO to ensure the conference is hitting the hottest topics and best practices."

The conference will kick off with a keynote address by Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media, titled "Thriving in the Age of Chaos". Rishad brings his deep industry insight and uniquely colorful assessment of the industry to offer his thoughts on how leading consumer media brands are surviving, and thriving, in the age of chaos-and how some are not. Immediately following this keynote, the Chicago Interactive Marketing Association (CIMA) will present a keynote roundtable focused on the state of the industry. Aaron Goldman, Managing Partner of Connectual, moderates this discussion with executives from Orbitz, Starcom MediaVest Group, and Google, Inc. Wednesday, September 2, opens with a solo keynote presentation from Bob Bowman, President and CEO of Major League Baseball Advanced Media LP, discussing building sustainable business models in the digital age followed by a buy-side keynote roundtable including key speakers from brands such as OfficeMax, Mazda Canada and Sears Roebuck & Co.

"It's a tough marketplace, but the innovators are making progress - and these are the companies we must watch and listen to," remarked Mark Ailsworth, President of CIMA and Director, Midwest Sales at Undertone Networks. "ad:tech provides an effective opportunity to not only listen to and learn from many of these innovators but to meet with the companies that can help make it happen."

ad:tech Chicago will offer attendees unbridled access to more than 100 speakers and 38 breakout sessions with the industry's biggest names including AT&T Interactive, Babycenter, CNN, DraftFCB, Google, Kraft, MSNBC, Nielsen Online, NPR, Procter & Gamble, Target, Unilever, Whirlpool and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, Idearc Search Marketing, Mobile First Inc., Sitecore and Superpages, to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit

Silver Sponsors include: Casale Media; DraftFCB, Razorfish; Targetbase. Bronze Sponsors include: Acquity Group; iContact; Neustar; Tatto Media; Yahoo!. Premiere Media Partners include: Adweek; Brandweek; Fast Company; Forbes; iMedia Connection; Mediaweek; MNI. Media Partners include: adotas; Chief Marketer; eMarketer; Marketing Sherpa; Mobile Marketer Magazine; Personal Life Media; PRWeb; Revenue Magazine; Search Marketing Standard; SmartBrief; Webmaster Radio; Website Magazine. Association Partners include: BIGfrontier; CIMA; MMA; OPA; SEMPO; WMA; Windy City Social; WOMMA

About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit

dmg world media is an international trade show producer with principal operations across North America, Europe and Asia. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT). Additional information on dmg world media can be found at

Media Contact:
Warren Pickett
ad:tech expositions
warren (at) ad-tech (dot) com


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