Yardley Soaps Go Au Natural: 240-year-old Soap Brand Introduces Affordable Luxury to the Category

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Yardley of London, the authentic luxury soap brand with a heritage of more than two centuries, has launched a line of pure vegetable, boutique-inspired soaps for mass market. Parent company Lornamead partnered with design firm Little Big Brands to bring the soaps to life through packaging.

Yardley of London, the authentic luxury soap brand with a heritage of more than two centuries, has launched a line of pure vegetable, boutique-inspired soaps for mass market. Parent company Lornamead partnered with design firm Little Big Brands to bring the soaps to life through packaging.

"Now, more than ever, today's customers are looking for healthy ingredients in their bath and skin care products but do not want to sacrifice quality or aesthetics, and in this economy can't pay a premium price tag," said Deidre Williams, skin care marketing director, Lornamead Brands, Inc. "With Yardley, there is no compromise. You get a wonderfully luxurious product, in a lush, beautiful package, and it's truly affordable."

The packaging is a mix of old and new - form and fancy. Detailed botanical illustrations bring a classic English garden feel to each box, but contemporary typography keeps the look fresh. Sides, top and bottom feature a wrapped band print, reminiscent of pricier brands, that adds emphasis to the Yardley story and royal warrants.

There is also a surprise inside each box. The illustration on the outside carries through to the inside, and there is a message under the top flap that encourages the consumer to: "Energize your soul" (Honeysuckle Citrus); "Bathe yourself in tranquility" (Almond Milk); or "Wash your cares away" (Lavender Wisteria).

"When you look at the natural soap category you see a lot of clinical packaging," said John Nunziato, creative director, Little Big Brands. "We took a different approach. We chose to celebrate the beauty of nature with lush illustrations and details that honor the natural ingredients and the rich heritage of the brand. The result being product and packaging that work in harmony to awaken all of the senses."

The soaps fulfill the brand promise by featuring: 100% pure vegetable oils and shea butter; are paraben, phthalate, and sodium lauryl sulfate free; are 98% plant derived; and use 100% biodegradable and recyclable packaging.

Little Big specializes in strategic brand design, and is a leader in sustainable packaging. Dive on in to Little Big at http://www.littlebigbrands.com.

With expertise in product acquisition, marketing and new product development, Lornamead adds value to brands by revitalizing trusted names, and by expanding their distribution to global markets. http://www.lornameadna.com.

Contact:

Pamela Long
Little Big Brands
917-912-6346
http://www.littlebigbrands.com

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