While there is still no more effective way to reach 90 million potential customers in 30 seconds than through a Super Bowl advertisement
Potomac, MD (Vocus) August 13, 2009
Why would Brad Fleisher, Managing Director with Washington, DC-based investment bank Focus Enterprises, be thinking about starting a online community during one of his industry's biggest dry spells in recent memory? He writes about this and more in the latest issue of "Executive Perspectives," a newsletter from London, Ink (London, Ink), a leading marketing consulting and services firm serving innovative businesses.
"While there is still no more effective way to reach 90 million potential customers in 30 seconds than through a Super Bowl advertisement," according to Mr. Fleisher, "there is no better way to communicate an esoteric point on intellectual property valuation to 140 professionals who are seeking this information than through LinkedIn, Facebook or Twitter."
"The hypothesis for our practice group at Focus is that we can build our brand and grow our business quicker by leveraging the Internet and social media than through placing traditional tombstone advertisements in industry magazines and attending industry and networking meetings. That’s why we launched Intangible Insights (Intangible Insights), which is our online Community of Practice where we blog, podcast, conduct surveys, publish research, and otherwise communicate with and expand our target market."
See the full version of Brad Fleisher's article in the latest issue of "Executive Perspectives" by going to (Executive Perspectives)
About Brad Fleisher
Brad Fleisher is a Managing Director at FOCUS Investment Banking in Washington, DC and publisher of Intangible Insights. Brad is an experienced investment banker, entrepreneur and attorney with over 15 years M&A, corporate finance, and business development and advisory experience in the Internet, software & information technology, media, and education industries. Contact Brad at Brad.Fleisher@focusbankers.com.
About London, Ink
London, Ink (London, Ink) is a marketing and communications consulting firm that helps early-stage and established organizations define and prioritize their products and services based on what the market wants--or doesn't want--to buy. In pioneering the Virtual VP of Marketing concept, London, Ink president and founder Bob London works with companies who aren't ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan.
Bob London has successfully managed marketing initiatives with annual budgets ranging from the $150 million network tv launch of MCI Friends & Family (back when network tv really meant something) to $75 (seriously!). His work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News, the AMA's flagship magazine, and he recently spoke at Network Solutions' Unintentional Entrepreneur series.