Amber Alert Network to Announce Major Changes and Unveil an Annual Award Program

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Amber Alert network to announce major changes and unveil an annual award program; new technology unveiled to assist parents in tracking kids.

Amber Alert network to announce major changes and unveil an annual award program; New technology unveiled to assist parents in tracking kids.

Who: Amber Alert GPS is a Utah-based, for profit company that is just now going to market with a revolutionary child safety-tracking device. It uses cell phone and internet technology to enable parents to find and track a small GPS unit attached to children. With simple text commands, Google maps and addresses pinpoint the location of the child, within seconds.

What: There will be a media event held on August 24th, 2009 in Salt Lake City, Utah to unveil the product and demonstrate it's unique advantages.

At that time, the national non-profit Amber Alert founders will unveil a strategy for making changes to their reporting and tracking process. In the words of founder Bruce Seybert, "the system is broken and it needs fixing'.

The two entities are joining together to call attention to the dramatic ways that children can now be safer, and parents can be worry free, by improving reporting, and injecting the system with technology tools that improve tracking and reduce false alarms.

Seybert, and co-founder Donna Whitson Norris will be in attendance at the Salt Lake event. They will be announcing their first annual "Commitment to Kids" award and unveiling a statue commemorating Amber Hagerman, Donna's daughter who was abducted and murdered, prompting the creation of the Amber Alert network. These two individuals have worked tirelessly since 1996 to make the process work throughout the country but, according to Seybert, "it's time to make some changes and help this program work more efficiently. It's time it delivers on our hopes and dreams. Right now it doesn't do all that it was intended to do and we are going to outline steps to make it better."

The event will be announcing "Seven Steps to Safer Children", and will release 7 improvements to the process.

When: On August 24, 2009, at 11:00 a.m. there will be a dual announcement in Salt Lake City, Utah regarding the safety of children.

Where: Salt Lake City Marriott, City Center, Olympus Ball Room, 2nd Floor

Available for interviews:

Bruce Seybert, founder of the national Amber Alert network.
Donna Whitson Norris, mother of Amber Hagerman for whom the program is named, and a co-founder of the network.
Russell Thornton, founder of Amber Alert GPS and the visionary of the revolutionary new child safety device.
Mark Hurst, Director of Marketing and national spokesperson for Amber Alert GPS.

(Note: There will be no interviews in advance of the event; the "Seven Steps" program and the name of the award recipient will be released prior to the announcement to assist in making deadlines and facilitating Eastern time zones; the Amber statue is being commissioned and a detailed drawing will be posted on the site in advance of the event.)

Invited Guests include:

United States Senator Robert Bennett
United States Senator Orrin Hatch
Congressman Jason Chaffetz
Congressman Rob Bishop
Congressman Jim Matheson
Attorney General Mark Shurtleff
Utah Governor Gary Herbert


Mark Hurst
Amber Alert GPS


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