Come2Play has demonstrated a remarkable ability to create engagement and improve retention
Columbus, OH (Vocus) August 14, 2009
Brand Thunder LLC (http://www.brandthunder.com), the custom browser specialists, announced today an agreement to distribute Come2Play games within its custom browser experiences.
Brand Thunder’s browser customizations provide marketers with a more persistent connection to their customer whenever they are connected to the Internet and regardless of the web page they are viewing. The company’s growing client list includes the NFL’s Indianapolis Colts, the NBA’s Orlando Magic, the NHL’s Pittsburgh Penguins, Universal Music Group, NYC’s Hot97 Hip Hop and R&B radio station and more. The addition of Come2Play will offer more incentive for the user to interact with the browser’s content for extended periods of time. Come2Play games can be made available from the browser toolbar or integrated into the browser’s multimedia sidebar.
“Come2Play has demonstrated a remarkable ability to create engagement and improve retention,” said Patrick Murphy, founder and CEO of Brand Thunder. “Engagement and retention is core to the value proposition of our customized browsers as well and we think Come2Play will enhance that value even more.”
Brand Thunder’s browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only), all without restarting the browser.
About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.
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