Pontiflex and ExactTarget to Present Engagement Marketing Webinar

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Industry Experts Discuss Best Practices for Engagement through CPL Advertising and Email Marketing

Solving the Online Marketing Puzzle

Pontiflex, the industry's first transparent CPL marketplace, will host a webinar on effective engagement marketing with ExactTarget, a leading on-demand email marketing provider. The session, titled "Solving the Online Marketing Puzzle," is free and will take place on Thursday, August 20th from 2:00 - 3:00pm EST.

The webinar will provide best practices on how marketers can solve the online advertising puzzle by using engagement marketing to boost branding metrics while increasing ROI at the same time.

Through strategies deployed by advertisers such as the 2008 Barack Obama Presidential Campaign, Kimberly-Clark and other Fortune 500 brands, the webinar will demonstrate how marketers used a two phased approach to blur the line between branding and direct response. In the first step, marketers used cost-per-lead advertising to acquire the basic contact information of interested consumers. In the next step, they engaged those consumers through email newsletters, social networks, Twitter groups and loyalty programs.

"In this economy, it's important to connect with interested consumers in the most cost-effective way. It's equally important to connect with the right kind of consumers, the ones with the highest intent, who will be your strongest brand advocates, or will simply be the most likely to make a purchase," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "Our hope is that attendees take away actionable ideas for building permission-based lists, and engaging consumers through strategic re-marketing programs."

"We are proud to partner with Pontiflex to share strategies for connecting with customers through relevant engagement marketing," said Colby Cavanaugh, Product Marketing Manager, ExactTarget. "In addition to providing tangible insights on communicating with consumers through email, ExactTarget will present attendees with a first look at exciting new features that enable marketers to seamlessly integrate their email and social media marketing programs."

For more information and to sign up for the webinar, please click here.

About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

About Pontiflex:
Pontiflex is the first open cost per lead (CPL) market for publishers, advertisers and technology providers. Advertisers connect to interested consumers through Pontiflex and pay only for specific customer leads, not just clicks or impressions that might never convert.
Pontiflex has redefined consumer lead generation through CPL, the fastest growing segment in online advertising. The company makes advertising accountable by eliminating the traditional guesswork inherent in CPM and CPC models to give marketers leads they can trust.

For more information, please visit http://www.pontiflex.com or call 1.888.877.3947

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