Dwell® and Trends Publishing International Launch Integrated Marketing Partnership

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Dwell LLC and Trends Publishing International Ltd announced today a partnership which significantly increases marketers' access to design trade professionals and affluent consumers. The partnership leverages the resources of both media companies, offering more efficient and extensive access through print, online and through integrated sales and marketing programs.

Through this partnership we will increase the effectiveness of home design marketers by offering unparalleled, one-stop marketing solutions.

Dwell LLC and Trends Publishing International Ltd announced today a partnership which significantly increases marketers' access to design trade professionals and affluent consumers. The partnership leverages the resources of both media companies, offering more efficient and extensive access through print, online and through integrated sales and marketing programs.

Both companies have a history of successfully reaching targeted audiences across a variety of brand platforms. Dwell media properties include Dwell magazine, the Dwell Digital Network, Dwell on Design and the Dwell Homes Collection. Trends media brands include Trends USA, trendsideas.com, and TrendsTV. The partnership launches this month.

"More than ever, marketers need to ensure they are receiving maximum return on their investment," says Dwell President Michela O'Connor Abrams. "Dwell and Trends share a synergy with our highly engaged audiences. By combining the power of our brands, we are giving advertisers a much greater impact in the marketplace."

"Trends Publishing International and Dwell together present a formidable platform for penetration of the home design market," says Judy Johnson, President of Trends Publishing International. "Through this partnership we will increase the effectiveness of home design marketers by offering unparalleled, one-stop marketing solutions."

Trends began its publishing operation in 1982 and established its Trends USA series of special interest publications in 1996. Titles cover all areas of residential design, including Kitchen Trends, Bathroom Trends, Home & Architectural Trends and Home & Remodeling Trends. They occupy a unique position in the market with a broad appeal to homeowners as well as related trade professionals.

Equivalent Trends series are also published in Australia, China, New Zealand, Southeast Asia and The Gulf. Trends Publishing International delivers a variety of print, web, and digital television media products to markets throughout the world.

Dwell, established in 2000, champions an aesthetic in home design that is modern, idea-driven, and sensitive to social and physical surroundings. Its expressed mission is to bring modern design to everyone through Dwell magazine, dwell.com, Dwell on Design and the Dwell Homes Collection.

Dwell has won more than 60 awards for design, circulation, sales leadership, and content (print and web). These include the publishing industry's most prestigious award, General Excellence, from the American Society of Magazine Editors in 2005, and a Cooper Hewitt National Design Award nomination in 2009.

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Michela O'Connor Abrams
Dwell
415.373.5101
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