Professor of Professional Selling Neil Rackham Comes to Singapore

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Huthwaite, in cooperation with McGraw Hill and supported by the American Chamber of Commerce in Singapore and the Singapore Institute of Management, presents "Neil Rackham… Live in Singapore". On September 8, 2009 at the Raffles Convention Centre, global sales guru and creator of the internationally renowned SPIN® Selling methodology to share new insights for succeeding in today's sales environment

The global thought leader on sales effectiveness, Neil Rackham, will be in Singapore on September 7-8, 2009. Recognized worldwide as a speaker, writer and seminal thinker on sales and marketing issues, Rackham is best known as the creator of SPIN ® Selling, a sales effectiveness method that has revolutionized the world of sales and defines consultative selling to this day.

Huthwaite, the world's leading sales performance organization, announced that Rackham comes back to Singapore after more than 20 years to conduct strategy workshops at the Raffles Convention Centre on the 8th of September. The workshops are designed to help organisations develop value creation skills that will drive growth and competitive differentiation in these tough and ever changing times.

Huthwaite, a company founded by Rackham in 1974, is the exclusive presenter of "Neil Rackham… Live in Singapore." Event partners include McGraw Hill, the publisher of Rackham's Major Account Sales Strategy and SPIN ® Selling, the global publishing company's best-selling business book to date; the American Chamber of Commerce in Singapore and the Singapore Institute of Management.

"We are delighted to bring Neil Rackham to Singapore. This is a rare opportunity for businesses based in this region to listen to the internationally renowned Professor of Consultative selling, live, and learn from his research-based insights on how to create exceptional performance within leading organisations sales force" commented Greg Moore, Regional Sales Director of Huthwaite Asia-Pacific.

Moore said enterprises can derive a host of benefits from attending the workshop. "Neil Rackham deftly combines the art and science of selling. He teaches from years of experience observing salespeople reach customers across industries in various countries. In these fast-changing times, there is a need to constantly up-skill sales and customer relationship strategies in order to remain competitive," he added.

"Furthermore, sales managers must remain one step ahead of these changes to ensure their sales teams succeed."

Rackham led the largest ever research study on successful selling in the 1970s. Supported by major multinational companies including Xerox and IBM, he observed more than 35, 000 sales calls in over 20 countries, across 24 industries over a period of 12 years. The results of this research became the foundation for Rackham's timeless sales effectiveness methodology, SPIN ® Selling which, to this day, is used by majority of the Fortune 500 companies in training their sales people.

As a sought-after speaker, Neil has shared the stage with notable leaders such as Tom Peters, General Colin Powell, Philip Kotler and most recently was keynote speaker at the Knowledge Capital's special management program in Mumbai. Using his signature combination of humor, passion and group interaction, he stimulates and challenges his audiences to reach new heights in the world of professional selling and arms them with the tools and skills to excel.

Rackham has written over 50 influential articles on marketing, selling, channel strategy, including "Managing Major Sales", "Getting Partnering Right: How Market Leaders are Creating Long-Term Competitive Advantage" and "Rethinking Sales Force", which are required reading at many of the world's leading business schools. Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages.

About Huthwaite
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For additional information on Huthwaite, please visit

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