the key to a successful lead generation campaign is to set out your goals and budget. With SEO the process starts with keyword selection and setting realistic search engine targets, next you need accurate tracking tools, which will enable you to track your lead generation channels including search, display and affiliate.
(PRWEB) August 15, 2009
According to figures released by Status Media today, CPA publisher networks including, competition offers and survey paths, are delivering large numbers of qualified sales leads and, if managed correctly, delivering substantial long term ROI.
Status Media, an online marketing specialist based in Norwich, UK, delivered over 3,000 qualified sales leads to health and beauty sector in the month of July 2009. According to their latest press release; saturation in the Google PPC advertising channel and overall higher sales costs in other channels have led to an increase in demand for alternative lead generation resources to reduce cost and increase sales.
Whilst pay per click advertising budgets have remained consistent with companies such as Transforming Lives and Spire Healthcare retaining top three positions in Google Adwords, hungry competitors are buying inventory on a cost per lead basis to boost sales and "free consultations".
Gary Collins, CEO at Status Media commented, "we have noticed higher than average conversion rates and measurable increase in ROI for sales leads acquired through targeted offers and online conversion paths where campaign optimisation has been applied".
Of course, CPA, affiliate and lead generation companies and have been around for quite some time however many co-registration and incentified offer campaigns have either failed to deliver any serious volume or have led to poor quality sales leads resulting in low level conversions.
The new approach taken by companies like Status Media involves deeper optimisation and strategy development. Pre-qualifying customers with strategically written "opt in" questions reduces wastage whilst getting the right call to market and high performing traffic sources attracts consumers later in the buying cycle and achieves higher sales conversion rates.
The latest trend in online lead generation involves buying publisher inventory on an eCPM basis. Ads are placed on relevant, high value publisher sites driving high traffic volume and a cross section of internet users. Consumers are able to "opt in" to a range of client offers using a self selection process. This gives the client or advertiser the best of both worlds; high lead volume and a low cost per lead.
The true value of lead generation is the realisation of a growing database over time. Capturing users early in the buying cycle enables education and brand awareness. With ongoing strategy development, optimisation of traffic sources along with the right call to action, advertisers can achieve a high return on investment and increased revenue month on month.
Freelance consultant, Barrie Le Gall, who works with some of the UK's leading automotive dealerships states that, "the key to a successful lead generation campaign is to set out your goals and budget. With SEO the process starts with keyword selection and setting realistic search engine targets, next you need accurate tracking tools, which will enable you to track your lead generation channels including search, display and affiliate."
You can find out more about online lead generation and internet marketing at http://www.statusmediaplc.com or for strategic advice and cost per lead prices contact Gary Collins, CEO at Status Media Plc on 0845 054 2529.