m62 Highlights Top 5 Rules for Presenting

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Powerpoint Experts Provide Top Tips

m62 visualcommunications, the global leader in presentation effectiveness, has today announced its Top 5 Rules for delivering a successful and effective presentation.

Sales presentations are an integral part of any sales pitch and m62 has highlighted 5 rules for all presenters to abide by in order to boost conversion rates and maximise the effectiveness of every presentation.

Firstly, companies need to ensure that their key messages are interwoven throughout the presentation and conveyed clearly to the audience. Secondly, the slides need to be designed in a way that engages the audience and work to support the presenter through interesting animation and images creating a more interactive presentation. Thirdly, effective psychological techniques such as Visual Cognitive Dissonance (VCD) and Passive Mnemonic Processing (PMP) should be incorporated into the delivery to allow presenters to capture the audience's attention and ensure that key messages can be recalled easily.

Next, enough time needs to be factored into the entire process to ensure that the presentation can be rehearsed at least twice before the presentation is actually delivered, leaving plenty of time for any alterations to be made.

Finally, presenters must ensure they use appropriate language, being careful not to use corporate jargon, and to ensure key terms are clearly defined where necessary to eliminate misunderstanding.

Nicholas Oulton, Founder of m62 visualcommunications commented: "Delivering a business presentation is nerve-wracking even for the most experienced of presenters from time to time. By following the Top 5 Rules highlighted by m62, the entire process can not only be made less stressful but the presentation itself will be more engaging, memorable and ultimately more effective in achieving its goal."

To date m62 has delivered over 6,500 presentations from interactive presentations to investor presentations for blue chip brands such as BP, Sony, Microsoft, Toyota and Siemens.

For more information on m62 visual communications, call 0870 602 6262 or visit m62.net.


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Pete Goold
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