LoftLife Magazine Announces Sponsorship with Loft Tour '09

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LoftLife Magazine Announces Sponsorship with Loft Tour '09; Media Sponsorship Brokered Through SponsorPitch.Com

LoftLife magazine (, announces a partnership with Castleberry Hill's Eighth Annual Loft Tour on September 26th and 27th, hosted by the Castleberry Hill Neighborhood Association & Paschal's Restaurant. The development of the media sponsorship was supported by recently launched marketing services platform,

The Loft Tour has grown each year, welcoming thousands of visitors each day to Castleberry Hill's Landmark District. The eighth annual Loft Tour will feature a juried tour through eight of the city's urban lofts, local cuisine from newly opened restaurants and a chance to browse the neighborhood's acclaimed art galleries and boutiques.

"LoftLife launched using Atlanta as a test market, so it is a no-brainer for us to support the Loft Tour, which showcases urban living in a historic neighborhood, and features eight distinct lofts of various styles and ranging in décor." said Erin Ryder of LoftLife magazine.

In addition to receiving sponsorship benefits on-site and online, will feature Loft Tour content and event coverage.

"LoftLife is a natural fit for us," said Loft Tour Chair Carrie Sagel Burns. "As a media partner, LoftLife will help us maximize exposure for our event and add value to this year's Loft Tour experience. They have their pulse on the loft market worldwide and Castleberry Hill is one of the best examples of that market."

Assisting in Loft Tour's sales efforts, helped share general sponsorship information with LoftLife and provided a showcase for the Castleberry Hill Loft Tour's sponsorship opportunity. Following review of the proposal, LoftLife and the Castleberry Hill Neighborhood Association discussed the sponsorship offline and came to an agreement.

"We are always on the look out for appropriate event partnerships," Ryder said. "While we were aware of the annual Castleberry Hill Loft Tour, we were impressed by their dynamic sponsorship presentation, and in follow-up, were able to negotiate a unique partnership both online and with a strong presence at the Loft Tour." said Ryder.

Tickets for the Castleberry Hill Loft Tour are $10 in advance and $15 on the days of the event. In addition, Loft Tour sponsorship opportunities are still available. For more information, visit or the Castleberry Hill Neighborhood Association (link:

About LoftLife Magazine
LoftLife believes that, in the words of urbanist Jane Jacobs, "in order for a society to flourish, there must be a flourishing city at its core." The desire for open space, good design, and adaptive reuse combined with the cultural and community benefits of living in the city are the main reasons readers choose a lifestyle of loft living. LoftLife magazine is a guide to this brave new world. Beginning in May 2008, LoftLife magazine appeared as a quarterly featuring original photography and writing, with the website updated daily. LoftLife is published as part of a $10 billion media family, which includes Metro, the world's largest daily circulation newspaper globally. Additionally, this group owns The Black Book, a 30-year-old source book featuring the work of top photographers and illustrators. For more information, please visit

About SponsorPitch
SponsorPitch is based in New York City and was founded in late 2008 to help brands, businesses and marketing agencies of all sizes pro-actively target sponsorship opportunities from around the globe based on real-time business objectives. combines a video pitch platform, messaging features, social media sharing, demographic targeting technology and dynamic content to help sponsorship properties connect with potential sponsors. As a result, marketers who use SponsorPitch spend smarter while properties finally have a generally accepted platform to efficiently showcase their unique opportunity to hundreds of sponsorship decision-makers in one, single place. Without wasting time on colds calls, blind proposals and unfocused pitch meetings, for the first time each party can decide whether to take the next step towards negotiating a sponsorship deal, based on a symmetric level of information. SponsorPitch does not charge a commission for sponsorships generated through the site. For more information, please visit


Mark Harmsen
SponsorPitch, LLC

Erin Ryder
LoftLife Magazine
212-979-6950 x222


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Mark Harmsen

Erin Ryder
LoftLife Magazine
(212) 979-6950 ext. 222
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