"Total Victory" Ruling for LaneLabs over FTC

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On August 11, 2009 a U.S. District Court Judge ruled in favor of LaneLabs - USA, Inc. denying a contempt motion filed by the Federal Trade Commission (FTC) on advertising claims for two popular LaneLabs supplements. Judge Dennis M. Cavanaugh wrote that LaneLabs "clearly offered support and substantiation for claims" on AdvaCAL, a premium calcium supplement and Fertil Male. Jack Wenik, the Sills Cummis & Gross attorney representing LaneLabs, hailed the ruling a "Total Victory."

clearly offered support and substantiation for claims

A U.S. District Court Judge ruled in favor of LaneLabs - USA, Inc. denying a contempt motion filed by the Federal Trade Commission (FTC) on advertising claims for two popular LaneLabs supplements. Judge Dennis M. Cavanaugh wrote that LaneLabs "clearly offered support and substantiation for claims" on AdvaCAL, a premium calcium supplement and Fertil Male. Jack Wenik, the Sills Cummis & Gross attorney representing LaneLabs, hailed the ruling a "Total Victory."

The FTC filed suit (case 2.00-cv-03174-DMC-MF) on January 11, 2007 charging that LaneLabs had violated an earlier consent decree by making claims for AdvaCAL and Fertil Male without competent and reliable evidence. The FTC and LaneLabs presented competing fact and expert testimony during a five-day hearing before Judge Cavanaugh in April, 2009. On August 11, 2009 the judge ruled in favor of LaneLabs on every contested point.. He found the testimony of Andrew Lane, president of LaneLabs "forthcoming and credible" and was "more impressed" by the testimony of the LaneLabs experts.

According to Andrew Lane, the FTC was overmatched by the science.. Twenty peer reviewed, published scientific papers supported the efficacy of AdvaCAL and Fertil Male. As a result, the judge wrote that the FTC presented a "nuanced case." LaneLabs "provided credible medical testimony that the products in question are good products and could have the results advertised…"

"This was not a split decision victory for LaneLabs; it was a clean sweep" Lane commented . "I am heartened that a Federal Judge with no vested interest - other than right and wrong - agreed with us. AdvaCAL calcium simply works better; it's an important product the FTC wanted to quash and now cannot. This ruling is a big win for LaneLabs, other scientifically-advanced natural companies and the millions who trust specialty supplements ."

AdvaCAL® is a patented Japanese calcium supplement advertised as the #1 bone building calcium. Clinical studies show that AdvaCAL calcium can actually increase bone density in postmenopausal and elderly women. Fertil Male is a proprietary herbal supplement that supports healthy sperm activity. Both products are sold by health food stores, nutrition websites and from dispensing health professionals.

Judge Cavanaugh's decision can be viewed at http://www.lanelabs.com/press/

About LANELABS:

Founded in 1994, LaneLabs, (Waldwick, NJ) specializes in natural compound research and marketing. Many LaneLabs supplements and topicals are patented and backed by clinical research showing unique health benefits. For more information:, call 1-800-526-3005 or click on http://www.lanelabs.com.

Contact:

Andrew Lane
President, LaneLabs - USA, Inc.    
201-661-6010

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Andrew Lane

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