They've discovered a niche
Rockwall, TX and Vienna, VA (PRWEB) August 17, 2009 -
Business Directories of Texas, LLC, publisher of "Your Go To Source" directories for finding products and services in the Rockwall/Heath, Royse City/Fate, Forney/Sunnyvale, Rowlett, and Wylie/Sachse areas of Northeast Texas, announced their partnership today with Innovectra Corporation. The companies are launching new local search directories in these communities to complement the "first and only" directories of their class, Business Directories of Texas.
The publisher's site, available at http://www.BusinessDirectoriesofTexas.com provides online consumers with direct access to the high quality phonebooks in electronic replica and Internet listing formats, complete with business profile pages for participating businesses. Consumers and businesses can find each other easily through Innovectra's keyword search application, ActivImpact. The digital media publishing solution for e-Directories connects online shoppers with local merchants via links to Internet directory listings, web sites, interactive maps, promotional videos and dynamic coupons.
"Our top priority is to offer the types of services our customers are asking for and have come to expect," said Paul and Gina Gray, the owners of Business Directories of Texas. "With Innovectra on board, we have the right partner to manage the Internet needs of our local businesses," said Gina Gray. "But, we also have the potential to expand into other areas of Texas and potentially other states," added Paul.
"They've discovered a niche," commented Thomas C. Lewis, president and CEO at Innovectra. "Their community-based, business directory model and the scalability of our ActivImpact platform is a winning combination for establishing an Internet directory business", he said.
The Business Directories of Texas Internet directory is a custom solution from Innovectra which uses ActivDirectory software to host a "look and feel" electronic replica of the business directories. In addition, the Innovectra's Internet "listings based" search application, ActivImpact, is optimized for major Internet search engines and is accessible through local search widgets, mobile phones and social networking applications.
About Business Directories of Texas, LLC
Paul & Gina Gray launched The Business Directory for Rockwall and Heath, TX in August 2006. Known for its high quality print and graphics, community reference guides and handy size, the company has since added 4 other local directories as Business Directories of Texas. Paul and Gina are active members in the Rockwall Area Chamber of Commerce, which recently nominated Business Directories of Texas for Small Business of the Year in 2006 & 2007. They are also active members in the Royse City, Fate, Forney, Sunnyvale, Rowlett, Wylie, and Sachse TX Chambers of Commerce.
Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. We provide a complete suite of interactive online media products and services that "optimize" and "monetize" local search, including ActivImpact, ActivDirectory and a full suite of advertiser solutions. For more information, visit the Innovectra Corporation web site at http://www.innovectra.com.