Advance Internet, Inc. Expands Local Advertising Offerings with Microsoft Media Network

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Advance Internet, Inc. enters into collaboration with Microsoft Advertising

We are excited to expand Content and Search Ads into Advance Internet's portfolio of regional Web sites.

Advance Internet today announced an agreement to allow local advertisers in Advance's markets to combine the leading local Web site with the extended reach of Microsoft's advertising network.

Through its relationship with Microsoft, Advance Internet's sales force will be able to offer Behavioral Targeting and Audience Extension capabilities to its local advertisers on the Microsoft Media Network.

"We have the number one local news and information sites in each of our markets," said Peter Weinberger, president of Advance Internet. "According to Media Audit, five of our sites rank in the top 10 of newspaper affiliated sites based on local penetration of adults 18+. Now through our agreement with Microsoft, we will be able to serve our advertisers with even better online marketing solutions."

Advance Internet will become a certified reseller of the Microsoft Media Network, offering local advertisers access to 76% of the online adult population. The alliance with Microsoft allows Advance Internet to significantly increase its reach in all of its local markets.

Advance Internet will also be implementing Microsoft Advertising's Content Ads and Search Ads. Content Ads and Search Ads serve contextually relevant advertisements within articles and other content pages.

The two companies have also signed a content agreement, and Advance Internet will become a certified reseller of Microsoft's search products.

"The local perspective that Advance Internet offers will be incredibly helpful as we develop our reseller efforts," said Brian Handly, general manager, PubCenter, Microsoft. "We are excited to expand Content and Search Ads into Advance Internet's portfolio of regional Web sites."

Advance Internet, Inc., a leading creator of highly interactive, online community-based news and information Web sites created in alliance with over 30 newspapers owned and operated by Advance Publications Inc., and its subsidiaries. Advance Internet's Web sites are the number one local news and information online destinations for the markets they serve. The Web sites include NJ.com, al.com, cleveland.com, MLive.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, gulflive.com and lehighvalleylive.com.

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John Denny, VP Marketing
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