"Calorie Control" Website Now Enhanced and Interactive

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Caloriecontrol.org offers timely information on low-calorie ingredients, light products and healthy lifestyles. The Calorie Control Council's flagship Web site, http://www.caloriecontrol.org, has been updated with a bold, fresh new look, streamlined navigation and interactive features.

This Web site provides consumers, health professionals and media with objective, science based information regarding low and reduced calorie ingredients. Caloriecontrol.org offers reliable information regarding achieving and maintaining a healthy weight, the importance of physical activity and ingredients used in sugar-free, low-calorie and reduced-fat foods and beverages

The Calorie Control Council's flagship Web site, http://www.caloriecontrol.org, has been updated with a bold, fresh new look, streamlined navigation and interactive features. In addition to the science-based information, tips and calculators that visitors have become familiar with, the enhanced site now offers:

  •     An interactive news-scroll providing up to date news
  •     Information that is easy to find and cross-referenced
  •     Healthy recipes and "light" trend data
  •     Timely, objective information regarding low and reduced calorie sweeteners

"This Web site provides consumers, health professionals and media with objective, science based information regarding low and reduced calorie ingredients. Caloriecontrol.org offers reliable information regarding achieving and maintaining a healthy weight, the importance of physical activity and ingredients used in sugar-free, low-calorie and reduced-fat foods and beverages," noted Lyn Nabors, president of the Calorie Control Council.

More than 194 million Americans are consuming low and reduced calorie foods and beverages, according to the Council's most recent national consumer survey, and this number will likely continue to rise as more consumers begin to understand that "calories count" for weight loss and weight maintenance.

"The new look and feel of http://www.caloriecontrol.org allows health professionals to locate information that is easy to share with patients and provides consumers with factual information regarding the many low and reduced calorie products they are enjoying," Nabors noted.
For factual information about low-calorie and reduced-calorie ingredients, light foods and beverages and healthy eating and exercise, visit http://www.caloriecontrol.org.

The Calorie Control Council, established in 1966, is an international non-profit association representing the low-calorie and reduced-fat food and beverage industry. Today it represents 40 manufacturers and suppliers of low-calorie, low-fat and light foods and beverages, including the manufacturers and suppliers of more than a dozen different dietary sweeteners, fat replacers and other low-calorie ingredients.

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Jessica Lee
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