Vistaar and the Professional Pricing Society Host Metro New York's Premier Pricing Event

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Record numbers of industry leaders gathered at the event, which featured pricing experts Dr. Reed Holden of Holden Advisors, Darren Huxol of GE Aviation and others.

The recent economic challenges have prompted an increasing number of innovative companies to recognize that the traditional ways of approaching pricing are not adequate and to seek the immediate and substantial benefits that a proven solution like Vistaar can deliver.

Vistaar Technologies, Inc., a leading provider of pricing software for sales, marketing and finance groups today announced the success of the New York area's most important pricing event of the year. The event was exclusively hosted by Vistaar and the Professional Pricing Society (PPS) on August 12th in East Rutherford, New Jersey. The agenda focused on practical pricing strategies companies can implement today to reemerge from the downturn stronger and prepare for a return to growth in 2010.

The keynote address, which was delivered by Dr. Reed Holden, CEO and founder of Holden Advisors was followed by presentations from Darren Huxol, VP/Marketing Operations Leader of GE Aviation, PPS President Kevin Mitchell, and pricing veteran Ed Marx, VP of Client Solutions at Vistaar Technologies.

The event drew a large number of B2B pricing professionals from leading organizations to engage and exchange ideas in an open and interactive forum. Companies in attendance represented a wide range of industries including high-tech, life sciences, industrial manufacturing and financial services. Senior pricing executives from these companies heard real-world implementation strategies for achieving pricing best practices through price analytics, price optimization, price list management, and deal management. They also learned how companies similar to their own have transformed pricing operations into a strategic advantage and increased profit margins by 10 to 15 percent or more.

Dr. Holden stated, "Whether good or bad economic times, pricing process improvements and technology continue to be the best return on investment a company can make."

"Today's global companies will be selling a broader portfolio of products to new customers while also encountering more competition; and thus will require new tools and technologies like Vistaar to achieve improved and predictable results. Company leaders need to think about information technology pricing platforms as a given, in a similar way we think about having an IT platform for our general ledger. Those that do not will be left at a competitive disadvantage in the future," said Mr. Huxol of GE Aviation.

Other topics covered during the conference included:

  •     Insights on improving the performance and power of the pricing function
  •     Using analytics to identify opportunities for more profits
  •     Steps to building a 'Pricing Ecosystem' in complex organizations
  •     Leveraging segmentation and execution techniques to improve price and margin performance

"The unprecedented interest and involvement in this Price Summit reflects the accelerated demand for price management solutions that we've seen across industries," said Mr. Marx. "The recent economic challenges have prompted an increasing number of innovative companies to recognize that the traditional ways of approaching pricing are not adequate and to seek the immediate and substantial benefits that a proven solution like Vistaar can deliver."

About Vistaar Technologies:
Vistaar is a leading provider of pricing software for sales, marketing and finance groups. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management, and deal management. Vistaar works with the best companies in the world to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Visit our website http://www.vistaar.com or contact Vistaar at +1 973.581.6300.

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Scott Buckley
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