Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market

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Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values--and crime--to find their success. In Gallo Be Thy Name, biographer Jerome Tuccille takes readers through Prohibition and the Great Depression, following the Gallos as they ride the turbulent currents of history to triumph. But beneath the shiny steel surface of the Ernest & Julio Gallo Winery swirl rumors of murder and a sweeping story of passion and power.

How did a secretive family with important political and organized crime connections rise from near poverty after Prohibition and conquer the multibillion dollar U.S. wine market? Consider the facts: the Gallo family of California, notorious for selling plonk wine in gallon jugs just thirty years ago, now accounts for nearly one-third of the wine consumed in the United States, either under its own name or in labels controlled by the Gallo family.

Ernest and Julio Gallo, the deceased founders of E & J Gallo Winery, have always maintained that they taught themselves how to make wine by reading a pamphlet on the subject after Prohibition was ended. Their father Joseph, however, was actually well connected to the Capone mob in Chicago and supplied grapes and wine to him and other mob figures from his vineyards in California. Another piece of Gallo family history downplayed by Ernest and Julio is that their uncle Mike, their father's brother, was known as the "West Coast Al Capone" and a "notorious East Bay bootlegger." He served time in San Quentin and elsewhere for a variety of racketeering charges, including bootlegging, bribery, and running bunko games.

Ernest's and Julio's father, the Gallo family patriarch, allegedly murdered his wife Susie in 1933, just as Prohibition was coming to an end, and then took his own life because of financial problems. But rumors have persisted for decades that Joseph and Susie were actually murdered. Was it a mob hit? Did their sons Ernest and Julio have advance knowledge of their violent end--and perhaps even play a role in it?
These are just a few of the Gallo family secrets that I discuss in detail in this new biography.

About the Author

Jerome Tuccille is the author of 25 books, including biographies of Alan Greenspan, Rupert Murdoch, and Donald Trump. He has also written or co-authored several novels and financial self-help books. A vice president at T. Rowe Price Investment Services and a former broker, financial writer, and analyst, Tuccille is an authority on American business.

ISBN 978-1-59777-590-8
AVAILABLE SEPTEMBER 2009
$25.95 US / $27.95 CAN
HARDCOVER
6" X 9"
272 pages

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